July, 2012

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Why Technology is Driving More Urban Renewal

Both Sides of the Table

Like many I read the headlines about Pinterest moving from Palo Alto to San Francisco and thought about the trend it portends. For those not familiar with the local geography, Palo Alto is the north end of what most consider “Silicon Valley” although nobody local calls it that. Palo Also is about 35 miles south of San Francisco. Palo Alto is home to Stanford.

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Interview with Jeremy Gocke, Fliptu

socalTECH

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks. The firm already has seed funding from such investors as Kelly Perdew, Sugarmaker Media, and support from talent agency ICM Partners.

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Make It Work – the real story

Eric Greenspan

11 years and 8 months of commitment, my life savings, every available dollar on every credit card, line and loan, and a promise to my children of a future, gone. The real story behind Make It Work’s demise isn’t exciting. It’s simply about a team of dedicated individuals that failed. We failed because the industry we were in changed over the years.

Capital 234
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Guerilla Marketing, Brad Feld Style

InfoChachkie

This article originally appeared on Forbes HERE. Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing.

Marketing 233
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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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Lead Developer to CTO at a Startup

SoCal CTO

I received a great question via LinkedIn: I'm the founding engineer and working hard to launch my startup. I seem to encounter a lot of people who want to attach a CTO label to me as I'm the only programmer on the founding team of three. While I do fill that role at the moment, I'm a little hesitant to refer to myself as a CTO as we still haven't launched a product, acquired a single user, or turned or a penny in profit.

CTO Coach 231
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Reinvent your business with bits not atoms.

Berkonomics

If only newspaper publishers, book publishers, record companies, and movie producers would have had the vision to see their future as we now see it, we might have become a digital society with much less disruption and loss of jobs than we have experienced these past years and continue to experience. Did the proprietor of the neighborhood bookstore or national rental chain not see this coming?

Guide 176

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Interview with Allison Dollar, SnapCuts

socalTECH

In a mobile world, what's a unique way to reach out to your friends and others? One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. Los Angeles-based SnapCuts (www.snapcuts.com) does just that, allow users to tap into a wide collection of clips, which can be re-mixed, combined with text, and sent to your friends.

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New Doors

Eric Greenspan

As I write this, the articles and comments about my company’s demise continue. Thankfully, for every angry investor or customer, there is someone amazing who says something supportive and kind. Someone called my company a scam today. Do they really believe that? After 11 years and hundreds of thousands of satisfied house calls, 39,000 glowing testimonials, our hearts and souls and hundreds of employees, a scam, really?

IBM 191
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Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Offers Advertisers Video Skimlinks. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. This article originally appeared on Forbes HERE. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content.

Customer 226
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Tech Coast Angels Open Forum

SoCal Tech Calendar

Monday, July 30, 2012 -- Tech Coast Angels Open Forum. Listen to Angels, Investors, Venture Capitalists and Catalysts and what they have to say about investing and being investor ready. Pitch your business, idea or concept through live video feed and hear feedback from industry veterans. Ask questions and learn. Special Guests, Ken Pickar and Ash Kumra.

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Better is the Enemy of Good Enough.

Berkonomics

Getting any product to market is an act composed of a series of compromises in quality, product perfection, feature-functionality, and cost effectiveness. If every development engineer could control the release date of the component or product for which s/he is responsible, the dates for completion would certainly extend outward and vary from plan.

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My Pal Dave: A Triumph of Substance Over Style

Both Sides of the Table

My pal Dave has blogger Tourette’s. He has it on stage, too, at conferences. He can’t help himself: He’s Dave. My pal Dave has problems. Not the ones you’d imagine. His biggest problems are with language, colors, fonts and spacing. Not much more. I think he could say “no” a bit more. I’ve told him that if a vet just clipped his wings a little bit I think it would be good for his health.

Startup 309
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Interview with Vinny Jindal, Stockr

socalTECH

What does social networking have to do with the stock market? According to Vinny Jindal , the CEO of Los Angeles-based startup Stockr (www.stockr.com), everything. Vinny talked with us about his start, which allows users to discuss and collaborate on their stocks and finances in a social way. What is Stockr all about? Vinny Jindal: Stockr's mission is to help people invest better.

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Here are More Signs that LA Tech is Moving to the Next Level

Both Sides of the Table

I wrote a blog post on how to work with lawyers at a startup nearly two-and-a-half years ago. It was very widely read. If you don’t have much experience in working with law firms at a startup it’s a good primer. In that post I talked about how to select a law-firm for a startup. It should be: Local; Right-sized; and. Startup-focused. I specifically called out some of the best people I had personally worked with.

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Los Angeles Accelerator Report Card: Too Early To Tell

socalTECH

There's been a surge in startup accelerator activity in Los Angeles in the last year, as interest in starting a company in the region has grown, and a wide range of experienced entrepreneurs and investors have pitched in to help companies get to the next level. But, how are those accelerators doing so far in terms of attracting capital and attention to Southern California startups?

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LegalZoom IPO Expected Friday

socalTECH

One of the most anticipated IPOs of a Southern California technology firm, LegalZoom is expected to hit the markets Friday, with pricing expected Thursday evening. The firm--which recently set its expected IPO pricing range of $10 to $12 per share--is one of two IPOs expected this week by technology companies. The company is aiming at the New York Stock Exchange, hoping to trade under the symbol LGZ.

Legalzoom 232
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SpaceX Launches Dragon Music Video

socalTECH

You've just spent millions developing your own rocket to launch to space, created your own space capsule, convinced NASA to let you launch it into space, and have astronauts connect it to the International Space Station. What do you do next? Create a highlights video, set to music -- of course. SpaceX sent out a link to its music video on Tuesday afternoon, highlighting the launch of its last mission, the first time a privately developed, commercial vehicle docked with the ISS.

SpaceX 221
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Ixia Buys BreakingPoint Systems

socalTECH

Calabasas-based Ixia , the developer of network testing equipment and software, announced this morning that it is in a definitive agreement to acquire BreakingPoint Systems , a developer of security testing tools. The deal is worth $160M in cash. Ixia, which is led by Vic Alston, said the deal will enable it to provide an end-to-end solution for monitoring, testing, and optimizing converged networks.

Calabasas 215
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LA's Technology Ecosystem Expands, As Silicon Valley Law Firm Sets Up Shop

socalTECH

In a sign that the Los Angeles technology and startup world is starting to be taken more seriously by Silicon Valley, one of Silicon Valley's more prominent law firms has set up shop in Santa Monica. Cooley LLP said Tuesday that it has added four partners to a new, Los Angeles office, and also hired one of the most active and connected insiders in the region to head up business development efforts in Los Angeles.

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Club Caveman Takes To Kickstarter To Bring App To Life

socalTECH

A mobile app new project by a local, Los Angeles team has taken to Kickstarter to help fund its efforts to create an animated, interactive caveman for your iPhone and iPad. The team -- made up of veterans from local, Silicon Beach technology companies -- said it is developing Club Caveman , a mobile app that combines movie-quality animation with all the interactivity of an iPad or iPhone.

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Docstoc Bolstering Premium Business Courses

socalTECH

Santa Monica-based Docstoc , the online small business resources site led by Jason Nazar, is looking to bolster its video content with more content around small business subjects. In an email to supporters, Nazar said Monday that the company is looking to partner with experts, to shoot courses around such subjects as getting customers, learning online software, marketing, raising money, and other business topics.

Course 210
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

This article originally appeared on Forbes HERE. I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209
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AnyMeeting Targets Network Marketing Firms

socalTECH

Huntington Beach-based AnyMeeting , which provides free web conferencing and online meeting services, is announcing this morning that it is aiming at large "network marketing" firms with a new program. The company, which is backed by the Tech Coast Angels, Pasadena Angels and Maverick Angels, said its new "Quick Start" program will provide those network marketers with a free, company-branded web conferencing tool, which can be made available to all of those firms' distributors at no cost.

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Tech Coast Angels Leads National Angel Investments

socalTECH

Southern California's largest angel investment group, the Tech Coast Angels , looks to be one of the lead investors nationally in angel-backed companies, according to a report released Monday by the Angel Resource institute. The group, along with Silicon valley Bank and CB Insights, released the 1Q 2012 Halo Report , which summarized Q1 angel investments.

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Interview with Jerry Jao, Retention Science

socalTECH

How to you better convert web visitors into customers? That's exactly what Retention Science (www.retentionscience.com), the latest firm out of the MuckerLab acceleartor, helps e-commerce companies do. Jerry Jao, the CEO of Retention Science, tells us how the firm is using big data to help e-commerce firms convert more customers. Retention Science is venture backed by Baroda Ventures, Mohr Davidow Ventures, Double M Partners, as well as a long list of local angel investors (Paige Craig, Bong Koh

Commerce 196
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StartEngine Launches New Class of 14 Startups

socalTECH

Los Angeles startup accelerator StartEngine has launched its third class, a new batch of fourteen startups which have set up shop in the incubator's Westwood Village space under the watchful eyes of Activision co-founder Howard Marks and investor Paul Kessler. According to StartEngine, the list of startups include Afterschool.me (social marketplace for kids activities); Contur (email software client); DormInk (printer ink delivery); Enplug (interactive TV box); FixKit (subscription nutritional s

Class 196
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Insteegram Mashes Up T-Shirts, Instagram

socalTECH

Are you an Instagram user, and really wished you could print your favorite Instagram photo on a T-shirt? Well, now you can, thanks to Los Angeles startup Insteegram. Insteegram is offering up custom T-shirts made from the photos of Instagram users, printed on an American Apparel t-shirt. The service allows Instagram users to simply log into Instagram and select the photo they'd like to print on a shirt, and have it delivered to them via mail.

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Facebook’s Biggest Mistake?

InfoChachkie

The following guest post is from Molly Greathouse, a blogger for RingRevenue. RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. I am a Board Member and an investor in RingRevenue via Rincon Venture Partners.

Netflix 191
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SodaHead Taps Digital Advertising Firm Engage:BDR

socalTECH

Los Angeles-based SodaHead has tapped a digital advertising and marketing agency to represent its inventory on a real time bidding platform. According to engage:BDR, which operates the First Impression real-time bidding platform, SodaHead is adding its more than 10 million monthly unique visitors to its platform. engage:BDR said that SodaHead's largest demographic is in the 18-24 range. engage:BDR says it has a reach of 109 million monthly unique users.

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Amplify Adds Wine Recommendations Site Club W To Accelerator

socalTECH

Venice-based startup accelerator Amplify LA has added a new startup to its portfolio, personalized wine recommendation site Club W. The two companies said that they are in a strategic partnership, which will provide Club W with the resources to keep up with stronger-than-anticipated consumer demand for its services. The addition of Club W is an interesting one for Amplify, which is headed by Paul Bricault and Richard Wolpert, in that Club W is already generating cash.

Sites 187
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Startup Combines E-Commerce, Augmented Reality

socalTECH

How do you make it easier for consumers to try out different outfits, when they can't because they're in front of their computer screen? A Los Angeles-based startup, Zugara , is looking to overcome that with a softwar eproduct which allows users to virtually try on outfits using augmented reality. The startup said today that it has launched a module for e-commerce platform PrestaShop.

Commerce 187
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Leonardo DiCaprio Backs Fisker Automotive, Ties On Sustainability Efforts

socalTECH

Actor Leonardo DiCaprio and Irvine-based electric autombile maker Fisker Automotive revealed this week that the actor is an equity investor in the company, and is also linking with the firm to help promote "Global Sustainability." According to the two, DiCaprio will work with the auto manufacturer to help advance sustainable, responsible vehicles, including working on marketing and promotional initiatives.

Equity 187
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Mogreet Launches MMS Ad Platform

socalTECH

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said its new AdStitch mobile advertising service ads pre-roll and post-roll adds to MMS videos, which allows companies to combine advertisements with MMS video messages.

Mogreet 183
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Demand Media Expands Into eBooks

socalTECH

Los Angeles-based Demand Media has a new market on its sights: electronic books. The firm said today that it has launched two, new electronic book series, part of what the firm said is the "next chapter" of its Demand Studios efforts. The company said it is launching five eBooks about pets, and thirteen books about wine, as the first of its ebook efforts.

eBook 182
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Recruit Cal Ripken, Not Reggie Jackson, To Your Startup

InfoChachkie

Some People Are Indispensable, But No One Is Irreplaceable. Reginald Martinez Jackson was also often referred to as a “hotdog” for his self-promotional antics and lackadaisical on-field play. In addition to his reputation as a showoff, Reggie was renowned for deriding his teammates in the press and initiating clubhouse fights. While it is not uncommon for losing teams to squabble, Mr.

Startup 182
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Demand Media Ties Into Olympics With Content

socalTECH

Los Angeles-based online content publisher Demand Media is getting into an Olympics mood, saying Thursday afternoon that it has launched an Olympics-related series, Taking London , a special series which will be featured on the LIVESTRONG Woman YouTube channel. Demand Media said that the feature will follow four female athletes as they pursue their dream of computing in the 2012 Olympic Summer Games.

Demand 180