July, 2011

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Don’t Cede Control: Why You Need to Cut out Middle Men in Negotiations

Both Sides of the Table

Middle Men. Middle People? They exist in all forms of work and life. They’re essential in helping us get our jobs done because they specialize in something we do not. They do a routine task over-and-over again all year long that we do only periodically. Lawyers. Recruiters. Bankers. Real Estate professionals. PR firms. You name it. And yes, VC’s, too.

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Interview with Aviv Grill, Miso Media

socalTECH

Today's interview is with Los Angeles-based Miso Media , a developer of iPad-based music education software, which uses note detection to help users learn guitar, ukulele, and banjo. The firm is backed by Google Ventures, as well as a number of well known angels. We caught up with founder Aviv Grill to dig deeper into what the firm is doing. First off, let's talk a little bit about your software.

Media 267
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Your Startup Idea Should Not Be Charming, It Must Be All Consuming - The Myth Of The Epiphany

InfoChachkie

US High School students are taught that Samuel Coleridge conceived one of the most anthologized poem in Western literature, Kubla Kahn , in an epiphany. As Mr. Coleridge described in the poem’s preface, he dozed after smoking opium and reading Samuel Purchas’ The Pilgrimage. He suddenly awoke and manically began documenting the first few stanzas of Kubla Kahn , which he had “dreamed”, fully formed.

Ideas 260
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Plan for your ‘every three million dollar crisis.’

Berkonomics

Here is a phenomenon I discovered over time when dealing with many small start-ups in their early revenue period. A very predictable series of rotating crises seemed to befall most every one of these young companies. These became so predictable that I could accurately label them as occurring about every $3 million in gross profit (or revenue for service companies).

Startup 222
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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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StartupRoar - Great Content for Startups

SoCal CTO

Today I join Ben Yoskovitz , Vinicius Vacanti , Jill Hubbard Bowman and Steve Blank and others in announcing the launch of StartupRoar. This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175
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PMI-OC July 2011 Dinner Meeting

SoCal Tech Calendar

Tuesday, July 12, 2011 -- PMI-OC July 2011 Dinner Meeting. Paula Campbell, director of Southern California Edisons SmartConnect advanced metering initiative, will share how project management practices contributed to the programs success at the July meeting of the Project Management Institute Orange County Chapter (PMI-OC). By the end of 2012, Edison will install 5 million smart meters that will provide customers with information to manage their electricity usage and save energy and mo

PMI 124

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Interview with Scott Dudelson, Swagbucks

socalTECH

For today's interview, we spoke with Los Angeles-based Swagbucks (www.swagbucks.com), an online site which allows users to earn virtual currency in exchange for searching the Internet, as well as other activities. Swagbucks in on its way to hitting $20M in annual revenues, and has bootstrapped since its founding. We spoke with founder Scott Dudelson to hear more about the company.

Startup 266
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Advice For Emerging Entrepreneurs (And Anyone Else With A Boss)

InfoChachkie

"By working faithfully eight hours a day, you may eventually get to be a boss and work twelve hours a day." Robert Frost, American Poet. My entrepreneurial students at the University of California, Santa Barbara, often ask my advice regarding their career choices. However, rather than discussing specific opportunities, I find that I often spend most of my time sharing general tips related to their professional success, irrespective of their particular career paths.

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Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

What a powerful set of three questions. These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line.

Sales 222
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Deals 3D: The New Local Value Chain

Tech Coast Venture Network

'There is no question that the group buying space has exploded onto the scene and is one of the fastest growing segments of interactive media and marketing today. The question is, is it here to stay? Is this a bubble? What is the landscape going to look like in a year or two? I’ll be attending this year’s BIA/Kelsey Conference “Deals 3D: The New Local Value Chain” to find out.

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Intellectual Property Workshop Series

SoCal Tech Calendar

Tuesday, August 2, 2011 -- Intellectual Property Workshop Series. LABTC. Introduction to Intellectual Property (IP) Law: Identify Your IP Issues and Protect Your Business During our Intellectual Property overview you will learn about the various forms of intellectual property, such as patents, trademarks, copyrights and trade secrets. You will also discover the parameters of IP protection, and gain an understanding of the types of intangible assets that IP laws protect.

IP 113
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Twitter Delivers You 4x More Traffic Than You Think. Here’s Why …

Both Sides of the Table

This article originally appeared on TechCrunch (this version is slightly different). Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. These were good packages in the pre social media world at helping figure out who was driving your traffic. Today they’re wrong.

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Interview with Bryan Hertz, VoxOx

socalTECH

With the proliferation of social networks, communications clients and VoIP phone services, users often find they need to use multiple ways--Twitter, Facebook, phone, FAX, and more--to communicate with their contacts. In a bid to simplify that world, and going beyond the current idea of unified communications, VoxOx (www.voxox.com) is looking to create a "universal communicator" which supports the full range of those services through a single interface.

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Interview: Paige Craig, CEO BetterWorks

InfoChachkie

Messenger : Paige Craig, CEO BetterWorks, Angel Investor, former Marine. I implore you to listen to the interview below. Paige is a gifted communicator and my summary does not do him justice. He offers a number of worthwhile tips and tricks that I was not able to capture in the textual summary, so the 14-minute audio file is well worth your time. Play it in the background while you otherwise remain productive (or listen to it while you update your FB page, your call).

Summary 246
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Pick your pricing niche carefully. Defend it.

Berkonomics

There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. They are: Price. Quality. Service. Innovation. Elegance. Companies that compete on price rarely compete against others who emphasize service or quality. Internet resellers have a better chance to combine price and quality than those with much more fixed overhead occupying a bricks-and-mortar physical presence in the community.

Pricing 197
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Female Founders and CEOs | Cameron Rasouli of CoLoft

Tech Zulu Event

I decide to start off these series of interviews highlighting some of the female founders and CEOs from around the country with Los Angeles’s own Cameron Kashani Rasouli ( @CamRasouli ) of CoLoft. I’ve had the honor of knowing Cameron for quite sometime now and she’s a wonderful person. She’s also half of the team that built the ever growing Coloft in Santa Monica, CA.

Startup 111
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API Hack Day LA

SoCal Tech Calendar

Saturday, July 16, 2011 -- API Hack Day LA. API Hack Day brings developers together for an all-day coding fest focused on building apps and mashups with APIs. Developers of all experience levels can share ideas, collaborate on existing projects, start new ventures, and find out about great tools and new APIs to play with. Free admission, food and drink provided!

Tool 113
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Reflections of America this July 4th

Both Sides of the Table

July 4th. The funniest experience I ever had on July 4th (US Independence Day) was in 1999. That was the year I spent July 4th in Tokyo, where I was living for 6 months. I had been living in Europe since the start of 1995, most recently in London. I have always had a strong affinity for Japanese culture, perhaps because I grew up in Northern California.

Startup 290
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CapLinked Trumpets Growth

socalTECH

Los Angeles-based CapLinked , the online platform for managing fundraising and investor updates started by Eric M. Jackson and Christopher Grey, reports today that it has seen major growth this year. The firm said it has grown the platform's users by over 2,000 percent, year-to-date, taking user accounts from only 2,000 at the beginning of the year, to over 55,000 accounts today.

Platform 252
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When Does Venture Debt Make Sense For Your Startup? - The Other Green Money

InfoChachkie

Startup blogger and venture capitalist extraordinaire Fred Wilson recently published a great article on Venture Debt, which I strongly suggest you review HERE. Go ahead, I will wait…. …welcome back. As Fred points out, many entrepreneurs hear the word “debt” and promptly run the other direction. In the past, venture debt was often viewed as a funding vehicle of last resort.

Equity 235
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Where there’s mystery, there’s margin.

Berkonomics

Here’s a phrase I created in the early 1980’s to describe what I clearly saw as the last chance to make high margins on the sale of computer hardware to businesses. In the day of the mainframe and then the minicomputer, margins for manufacturers exceeded 35% and dealers were granted a 35% margin as well. Even with the usual discount of 10%, the margins on hardware were high, especially when applied to prices that exceeded $30,000 per sale. .

Pricing 184
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Digital LA: Digital Comics Panel With The Punisher Himself (Thomas Jane)

Tech Zulu Event

TechZulu and Digital LA have a real treat for all you comic fans out there! We have actor Thomas Jane (Hung, Punisher), Marvel, Graphic.ly, Dan Fraga, Joelle Sellner, and Hal Hefner. Join the discussion with digital comics, animation and games experts for the third annual Digital Comics panel. We’ll discuss how comics and comic book characters are part of an overall entertainment franchise, including animation, games, movies, iPad apps, web series, and promotion via social media.

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TEDxSoCal

SoCal Tech Calendar

Saturday, July 16, 2011 -- TEDxSoCal. Thriving is more than just surviving; it's growing, prospering, and flourishing. This day-long event explores how communities, organizations, and individuals can thrive mentally, physically, and artistically. Attendees will have opportunities to hear and discuss "ideas worth spreading" from innovators in well-being, creative cultures, sustainability and lifelong learning.

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Turning the Camera on Chris Dixon

Both Sides of the Table

Chris Dixon is one of my favorite people in tech and writes one of the few blogs I read religiously. If you don’t read it and you care about tech & entrepreneurship, you should. He’s thoughtful about markets, investors, products and is always very well reasoned in his arguments. I’ve also found him to not be dogmatic either. He and I once took different sides of an debate about whether “VC signaling&# in early-stage deals is a serious problem or not.

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Interview with Rob Reed, MomentFeed

socalTECH

With the rise of location-based check-ins from Foursquare, Gowalla, Facebook, Twitter, and others, there's suddenly lots more data that marketers want to parse through to make sense of how consumers are interacting with their brands. Los Angeles-based MomentFeed (www.momentfeed.com) is looking to sort through that data to help marketers better tap into location based, social networking.

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Startup Children – How To Parent An Entrepreneur (Part II) - Sales Advice From Dr. Seuss

InfoChachkie

Note: This is part II of a five part series. Access the first installment HERE , part III HERE , part IV HERE , and part V HERE. In part I of this series, I discussed how you can teach your children to make something from nothing by sharing with them Marcia Brown’s Stone Soup. There are a number of other children’s books that also serve as good platforms from which you can impart entrepreneurial values and lessons.

Sales 219
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How an Entrepreneur Can ‘Get Lucky’ in a Startup

Startup Professionals Musings

If you have had some success in a business, I’m sure you bristle just like I do when someone says “You were just lucky…” I’m a strong believer that we all make our own luck, which means that the harder we work, the luckier we get. In reality, “hard work” is just a catch-all term for a list of principles that good entrepreneurs follow, allowing them to work smarter and improve their odds of success.

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Congrats To The Spotlight: LA Tech Summer Presenting Companies at CalTech

Tech Zulu Event

Its Time! Its Time! The Spotlight is shining down these amazing LA companies! For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. It’s a gallery of great entrepreneurship. It’s a toast to those who build and innovate. It’s a gathering of friends and tech enthusiasts of all stripes.

CalTech 100
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Philanthro CONNECT 2011

SoCal Tech Calendar

Friday, July 15, 2011 -- Philanthro CONNECT 2011. Philanthro is proud to present CONNECT2011: INNOVATION CONTRIBUTES. CONNECT2011 is about bringing together the non-profit community and the technology world in an interactive atmosphere where both can engage in each others ideas and come up with ways where each can benefit from each other.

Ideas 113
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Version 0.9. What Do You Think?

Both Sides of the Table

I’m excited to announce that we silently launched our new website last week. Like a startup we took a very “version 0.9” approach. What I would love to do with this post is tell you our goals and solicit reactions for what you like and what you don’t like. What you’d like to see added, removed or changed. What text resonates? What do you think of the design elements?

UCSD 260
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Tealium Takes On Web Tags

socalTECH

San Diego-based Tealium , a firm started by Websidestory/Visual Sciences/Omniture vets, said today that it has launched a product to help web marketers manage their digital marketing products. The firm said its Tealium iQ software allows marketers to easily add, remove, and modify web page tags which are used for data collection, measurement, behavioral target, and online optimization.

Web 247
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Startup Children – How To Parent An Entrepreneur (Part III) - Board Games Can Teach Children Negotiating And Risk Taking Skills

InfoChachkie

Note: This is part III of a five part series. Access the first installment HERE , part II HERE , part IV HERE and part V HERE. Along with Dr. Seuss’ Green Eggs and Ham and Marcia Brown’s Stone Soup , the seemingly innocuous board game Monopoly has played a pivotal role in the edification of several generations of entrepreneurs. When you play Monopoly with your children, you can subtly underscore an entrepreneurial mindset in their gameplay which will ultimately help them develop valuable start

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

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Social Media Week Efforts Kick Off

socalTECH

The organizers of Social Media Week Los Angeles said today that they have kicked off plans to feature more than 50, free, public events across LA during Social Media Week, September 19-23rd. The local events--part of a broader, global Social Media Week effort--will include keynotes and meetings, breakfasts, and parties. Social Media Week is focused on tracking trends in social media, and bills itself as a "distributed conference".

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Broke Girl's Guide Gets Funding

socalTECH

Santa Monica-based Broke Girl's Guide , a startup focusing in on daily deals and information for women, has scored a small debt funding round, according to a regulatory filing by the firm this week. The firm--started by Erin Bunch, Michelle Vick, and Rita Ravindra--notably lists former MySpace SVP International Marketing and MySpace Music SVP Jamie Kantrowitz as an advisor.

Guide 230
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BetterWorks Taps Nicole Jordan For Communications Head

socalTECH

Santa Monica-based BetterWorks , the employee fringe benefits services provider headed by Paige Craig, has tapped LA technology advocate Nicole Jordan as its head of Communications. BetterWorks said Tuesday afternoon that Jordan will serve as Director of Communications at the company, heading up public relations, corporate communications, and thought leadership.