Google Hell
SoCal CTO
MAY 1, 2007
I've worked with several businesses that were essentially based on driving traffic via search engine optimization (SEO). There are a wide variety of techniques that can be used, but getting high rankings is not easy and highly volatile. I just saw a Forbes article talking about Google Hell - getting placed in the secondary index. Bottom line - if you are basing your business on high rankings via organic search, there's pretty incredible risk.
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