Impossible Foods will debut in SoCal grocery stores on Friday as first step in phased national rollout
TechCrunch LA
SEPTEMBER 19, 2019
Congratulations Southern California Gelsons store shoppers, you’re getting Impossible Foods on your grocery shelves. The meatless ground meat substitute will be appearing in stores across the Southern California as the first step in a phased nationwide rollout on Friday. With the step into groceries, Impossible Foods moves into direct competition with its bigger, publicly traded rival Beyond Meat, which is already selling its patties and sausages in major stores nationwide.
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