Berkonomics
FEBRUARY 24, 2022
This story has turned out to be one of the most enduring posts ever for me, well worth repeating. And what a lesson for us all. I confess that our research cannot find its source. So, with thanks to whomever originally created this great little parable, here it is: “Every day, a small Ant arrived at work early and started work immediately, she produced a lot and she was happy.
Startup Professionals Musings
FEBRUARY 20, 2022
Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message.
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Tech.Co
FEBRUARY 23, 2022
Do you run a small business that ships products locally? You're in luck. The US Postal Service has just launched a delivery service for you. USPS Connect Local offers affordable next-day deliveries in all locations, while select locations will go further and include same-day and Sunday delivery as well as pickups. The new service officially launched on Tuesday, with over 800 Texas locations already in operation and a deadline to be active in all 50 states by the end of September — right in
Startup Professionals Musings
FEBRUARY 19, 2022
To be successful starting a business, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like the judges are searching for on American Idol. But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere.
Advertiser: Aggregage
Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.
Tech.Co
FEBRUARY 25, 2022
Ecommerce company Etsy is hiking its transaction fees for sellers for the first time since 2018. Starting on April 11th, fees will rise from 5% to 6.5% for each sale. The decision comes after a record fourth quarter in which Etsy gained $717.1 million in revenue and added 10 million active buyers for a total of 90 million. But small businesses may need to find a way to raise their conversion rates in order to make up for the new fee they'll be paying.
Startup Professionals Musings
FEBRUARY 23, 2022
It’s time for more entrepreneurs to reset their focus, and shift their thinking to completely different ways of doing things. Everyone talks about innovation, but the majority of business plans I see still reflect linear thinking – one more social network with improved usability, one more wind-farm energy generator with a few more blades, or one more dating site with a new dimension of compatibility.
Startup Professionals Musings
FEBRUARY 25, 2022
I’m sure you have all noticed how today’s customers have changed the way they shop, but I still find, as an advisor and consultant, that many of you aren’t sure how to deal with the new mode, or are still waiting for things to get back to the old normal. I’m convinced you need to face reality – success with customers now requires developing a whole new relationship with your customers.
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