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2023 hasn't been an easy year to be a startup. While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. In fact, according to Crunchbase more than 212 startups closed their shutters in the third fiscal quarter alone – the highest number recorded in the firm's history.
Always true: Rent your first, next, or continuing office with caution. Several years ago and before COVID’s changes, I became involved with a Southeast Asian company looking to expand into the United States. During the discussions with the CEO about hiring North American managers, he made it clear that he wanted us to find a first-class office facility from which to start the search process, and proceeded to name cities that attracted him.
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