Berkonomics

MARCH 31, 2022

“Broadcast the message and they will come!” “Segment my broadcast and I will have better response.” Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking.

Marketing 156

Marketing Customer Custom Tool 156

Startup Professionals Musings

MARCH 27, 2022

Entrepreneurs are usually highly creative and innovative, but many innovative people are not entrepreneurs. Since it takes a team of people to build a great company, the challenge is to find that small percentage of innovative people, and then nurture the tendency, rather than stifle it. A few years ago I read a classic book “ The Rudolph Factor ,” by Cyndi Laurin and Craig Morningstar, which is all about finding the bright lights that can drive innovation in your business.

Competition 153

Competition Mentor Ideas Organization 153

Startup Professionals Musings

APRIL 1, 2022

The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only go so far. Stories often work better, because humans don’t always make rational decisions.

Training 123

Training News Entrepreneur Customer 123

Startup Professionals Musings

MARCH 30, 2022

I’m sure you will agree that not all business leaders are created equal, starting from the CEO on down. But I have found the more challenging question to be what distinguishes the best leaders from all the rest, especially before they have been selected and tested in a new role. My own conclusion, after years of experience and consulting, is that leadership is largely about mindset.

Template 109

Template Demand Social Media Summary 109

Advertiser: Aggregage

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

Company

Startup Professionals Musings

MARCH 26, 2022

Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. Welcome to the “Participation Age” of marketing.

Customer 107

Customer Custom Technical Review Social Media 107

Startup Professionals Musings

MARCH 28, 2022

A common misconception I often hear in the startup world is that non-profits are easy and safe, since they don’t have to pay taxes, and they don’t have to make a profit for their shareholders. In reality, from the feedback I get from non-profit executives, exactly the opposite is true. Technically speaking, in the United States, a non-profit corporation or association is one which has been exempted from Federal income taxes by meeting the criteria set out Section 501(c) of the Internal Revenue C

Organization 100

Organization Satisfaction Class Startup 100