TechCrunch LA

MAY 24, 2022

Since the launch of Pokémon Go in 2016, players have been coordinating meetups, in-game raids and battles on platforms like Reddit and Discord. This summer, parent company Niantic is unveiling Campfire, a social app designed to help mobile augmented reality (AR) gamers connect. Niantic’s games incentivize people to use their technology to go outside and meet others — that’s why it calls its AR development the “real-world metaverse.” Campfire wants to make that even

Snapchat 177

Snapchat Platform Los Angeles Mobile 177

Berkonomics

MAY 26, 2022

We seem to be back to 2019 in the trade show world. Shows that shuttered during COVID have reopened, even if traffic and attendance seems smaller so far, but rising. So, let’s spend a cycle on trade shows for the first time in years. Wouldn’t it be magic if we could find one (unique to us) question to ask people passing the booth or table as they pass in the aisle of the trade show?

Tips 156

Tips Sales Help Email 156

Startup Professionals Musings

MAY 27, 2022

In my experience as a business advisor, most organizations, large and small, struggle to keep up with the pace of change and competitive forces today. You may have a brilliant product strategy, but your operational teams seem to fight change, as well as each other, resulting in turf battles and confusion, leading to the internal drama and problems that occupy too much of your time.

Competition 136

Competition Resource Startup Organization 136

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free.

Marketing 127

Marketing Framework Social Media Media 127

Advertiser: Aggregage

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

Company

Startup Professionals Musings

MAY 25, 2022

Business partners can be co-founders in a startup, multiple owners of an existing business, or a joint venture. In every case, a partner can be an asset, bringing new skills and perspectives to the business; or a burden, making every decision more difficult, and taxing your lifestyle satisfaction. You need to do the due diligence to make that decision before you sign away your equity.

Technical Review 125

Technical Review Satisfaction Summary Startup 125

Startup Professionals Musings

MAY 23, 2022

New entrepreneurs tend to focus only on getting the product right, and assume that the right culture and ethics will come later simply by hiring good people. In fact, they need an early focus on developing their moral compass, as well as setting the right ethical tone. Building an ethical business is more than just compliance and meeting legal requirements, and it has big paybacks.

Entrepreneur 116

Entrepreneur Software Review Summary Examples 116