Berkonomics
MARCH 17, 2022
We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Is your message clear, concise, and consistent? Here’s the professional’s process: There is a process used by professionals to get to clear messaging. It starts with “discovery,” the process of finding the strengths of the company in the minds of all stakeholders.
Startup Professionals Musings
MARCH 18, 2022
For all of you whose business has survived for a few years, have you noticed how your thinking has changed ? Instead of sizing up new opportunities and actively courting every new customer, you start worrying about cutting costs, repeatable processes , and overtaking known competitors. As a consultant, I hate to see you lose that startup focus on innovation, change, and customers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
MARCH 13, 2022
By definition, most entrepreneurs are thought leaders. They have the ability to recognize a market need, the skills to design and implement a solution, and the drive to start a business from that solution. It all comes from within themselves. A business leader does the same thing and more, through the people around them. Most entrepreneurs are not both.
Startup Professionals Musings
MARCH 12, 2022
When it’s time to sell your company, or get new investors, valuation is the key parameter to success or disappointment. The first step is to quantify the value of assets and current financial performance, but every one of you wants to go further by adding additional value for “intangibles,” commonly called goodwill. The challenge is what and how to highlight these to your advantage.
Advertiser: Aggregage
Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.
Startup Professionals Musings
MARCH 14, 2022
With the ITRC 2021 End-of-Year Data Breach Report revealing a 68 percent increase in stolen sensitive personal information, there is a growing population out there worried about all the people intent on hurting them. My recommendation to entrepreneurs is to recognize these concerns as an opportunity to make people’s life better, rather than worry and dodge the risk.
Startup Professionals Musings
MARCH 16, 2022
If your startup is looking for an angel investor, it makes sense to present your plan to flocks of angels, and assume that at least one will swoop down and scoop you up. Or does it? Actually numbers and locations are just the beginning. The challenge is to find the right angel for you, and for your situation. Here are some basic principles: Angels invest in people, more often than they invest in ideas.
Expert insights. Personalized for you.
156 
Let's personalize your content