Berkonomics

SEPTEMBER 7, 2023

You might be here: You have a great new product or service that you and your associates love. Early adopters should climb all over each other for a look. But are you HERE? But what have you done to test the concept against the realities of the marketplace? Have you developed a prototype, alternate pricing schemes, even a PowerPoint mockup to show to potential buyers?

Product 156

Product Marketing Resource Email 156

Startup Professionals Musings

SEPTEMBER 3, 2023

More than ever before, people want to buy from, work for, and invest in companies that matter. Whether you are an entrepreneur starting a new business, or a corporate executive seeking to revitalize a mature business, the challenge is the same – to become the obvious choice within the hearts and minds of your customers, your employees, and your chosen communities.

Company 116

Company Companies Customer Custom 116

Startup Professionals Musings

SEPTEMBER 4, 2023

Creating the right company culture must be a top priority of every entrepreneur and business leader. Simply speaking, culture-driven businesses put their people first, and people make the business, rather than the other way around. Today’s business mantra must be “Take care of your people and they will take care of your customers.” Unfortunately, it’s easier said than done.

Organization 108

Organization Startup Satisfaction Customer 108

Startup Professionals Musings

SEPTEMBER 6, 2023

Unfortunately, many of the business professionals I meet these days in my mentoring and consulting activities feel perennially stressed and out of control, versus calm and satisfied with their position. They realize that their productivity is suffering, as well as their health, but they don’t know what to do about it. In my experience, it’s all about work-life balance and enjoying the role.

Demand 103

Demand Activity Email Mentor 103

Advertiser: Aggregage

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

Company

Startup Professionals Musings

SEPTEMBER 2, 2023

In business, the only thing that counts is results, not how hard people work or how many hours they put in. Have you noticed in your startup or around your office that some people are always at work and busy, but others seems to consistently get more done? Studies of software teams, for example, show differences as great as ten to one in productivity between working team members.

Activity 99

Activity Study Product Email 99

Startup Professionals Musings

SEPTEMBER 8, 2023

Most entrepreneurs, and members of any small team, naively assume that the key to their success is hard work, dedication, and long hours in the business. In reality, their effectiveness is usually more related to how well they develop their work relationships with peers and business leaders. First they need to decipher correctly every relationship as a workship, friendship, or foe.

Mentor 91

Mentor Competition Summary Coach 91