Berkonomics

SEPTEMBER 14, 2023

You can take this headline as a rule, not an exception. You’ll recognize the truism, “No battle plan ever survives contact with the enemy” first stated by German Field Marshall von Moltke in the 19 th century. This variant of the “battle plan” truism is important to internalize. A product at the concept stage contains feature-functionality that customers may not want or be willing to pay for, or which just might not work well enough for release to the public.

Customer 156

Customer Custom Writing Product 156

Startup Professionals Musings

SEPTEMBER 13, 2023

Based on my years of experience as a business executive and consultant, I am convinced that most companies gradually lose their ability to be creative as they mature, and over time are overcome by new competitors and market changes. Only a few have found the leadership to continually innovate in the face of change, and the rest are still looking for the recipe or secret.

Case Study 117

Case Study Outsource Development Outsource Customer 117

Startup Professionals Musings

SEPTEMBER 15, 2023

Whether you are a business professional in a big company, or an entrepreneur with a startup, innovation is a key strategy. Many people believe that new ideas are the critical element of innovation, but in my experience as a mentor and investor, long-term business success is more about implementation than ideas. Everyone has ideas, but only a few can make them happen.

Artificial Inteligence 114

Artificial Inteligence Ideas Satisfaction Customer 114

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. People love Apple’s whole customer experience, and willingly pay a premium for the product.

Design 105

Design Customer Custom Product 105

Advertiser: Aggregage

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

Companies

Startup Professionals Musings

SEPTEMBER 10, 2023

Every entrepreneur and most professionals wish there were more hours in a day to get their work done. These days, with all the new technology, including smartphones and social media, many are convinced that multi-tasking is the answer. Yet there is more and more evidence that jumping tasks on every alert for a new email, text, or phone call actually decreases overall productivity.

Email 96

Email Activity Product Social Media 96

Startup Professionals Musings

SEPTEMBER 11, 2023

As an advisor to many entrepreneurs, I still hear frequently the irrational exuberance that crowdfunding is the quick alternative for startups that are passed over by overly demanding angels or venture capital investors. In reality, crowdfunding has become a major startup funding vehicle, expected to reach $3.62 billion globally by 2030, but that doesn’t mean it’s easy.

Startup 100

Startup Equity Entrepreneur Demand 100