Customer empowerment? Blame the Internet.
Berkonomics
MARCH 10, 2022
Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Yet if we don’t or can’t, it is a sure thing that someone else will. Yes, we can blame the Internet for this. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. ‘WHAT I want, WHEN I want, and WHERE I want.’.
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