Berkonomics
MARCH 3, 2022
This one is attributed to Rod Adair, the famous oil and gas fire suppressing expert. And boy, does it apply to most of us and our offerings. “Quality” products and services…. …should not be positioned as “cheap,” or your potential customers will question your message from the start and will be more critical of the delivered product than if offered as one or the other, but not both.
Startup Professionals Musings
MARCH 4, 2022
With the current pandemic appearing to scale down, many of you running businesses are looking forward to things getting back to the way they used to be. I’m sorry to predict it will never happen, so the agility you may have learned over the past couple of years will continue to be critical to your survival. If you aren’t yet adapting to the market and your customers, you are falling behind.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
FEBRUARY 27, 2022
Based on my years of experience as a new business advisor, I always find leadership to be more important to business success than any new technology or innovative solution. The challenge is to adequately define leadership in terms of everyday activities. Most entrepreneurs believe they are leaders, even though the feedback I get from their team and partners may indicate otherwise.
Startup Professionals Musings
MARCH 2, 2022
Managing and motivating a team in a startup is more than just using the right interpersonal skills. It’s more than providing recognition, tangible incentives, and clear work goals. A key influencer of satisfaction and motivation, top-ranked by employees, is positive progress and the completion of meaningful work. Sometimes you have to manage progress, not people.
Advertiser: Aggregage
Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.
Startup Professionals Musings
FEBRUARY 26, 2022
Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay.
Startup Professionals Musings
FEBRUARY 28, 2022
Many startups and entrepreneurs I advise still default to growing their business via the traditional top-down, order-taking culture. I’m convinced that you can’t stay competitive that way with today’s customers, and today’s employees. It’s time to push decision making down into the organization –insisting that the people closest to the customer and the markets learn and make the decisions.
Expert insights. Personalized for you.
156 
Let's personalize your content