Berkonomics

APRIL 14, 2022

If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising. First, you can advertise your brand so that people recognize it when they see it in later materials. Second, you can make a call to action, using an ad to bring people to your place of offer, buy your services or product, or take advantage of a special incentive.

Advertising 156

Advertising Statistics Pricing Email 156

TechCrunch LA

APRIL 11, 2022

When the topic of fertility comes up, we often hear hushed tones discussing someone else’s or their own journey through infertility. Sure, celebs have begun talking about it, but we’re rarely taught about it in health class. Nor is it typically a topic of discussion over holiday hors d’oeuvres. At a time when the world is fighting inequities around health and welfare, reproductive healthcare continues to be largely ignored in the conversation.

Help 161

Help Startup Technical Review Education 161

Startup Professionals Musings

APRIL 15, 2022

Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process. Entrepreneurs looking to innovate need to understand the execution challenge if they expect their startup to carve out a profitable niche in the marketplace, and keep innovating to build and maintain a sustainable competitive advantage. Everyone thinks they know how to make their innovation into reality, but I can’t find much deep research on the subject.

Ideas 135

Ideas Startup Resource Research 135

Tech.Co

APRIL 11, 2022

In February, ecommerce platform Etsy revealed that a record fourth quarter had earned them $717.1 million in revenue and added 10 million active buyers. Etsy also hiked its transaction fees by 30%, raising the costs to sellers from 5% to 6.5% on each sale. Now, those sellers are responding. Starting today, they're going on strike for a week in protest of the price change, which they say is just the latest in a series of decisions that have squeezed the small-business sellers who depend on the Et

Platform 121

Platform Startup Sales Pricing 121

Advertiser: Aggregage

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

Company

Startup Professionals Musings

APRIL 11, 2022

New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. An effective tool I see used more and more, as a prelude to a more detailed business plan, is the Business Model Canvas , first introduced by Alexander Osterwalder back in 2008. It forces you to bridge the gap between idea and execution.

Funding 133

Funding Activity Customer Custom 133

Startup Professionals Musings

APRIL 9, 2022

Starting and running a company is a team effort. Yes, it takes a leader (entrepreneur), but you can’t do it alone, without a team. Maybe only you and a co-founder comprise the team at first, to provide key skills, back you up, and test your ideas. As the startup grows, the team has to be able to really push you in making growth decisions, rather than you pulling them along.

Startup 132

Startup Design Examples Organization 132

Startup Professionals Musings

APRIL 13, 2022

After many extended coaching sessions with entrepreneurs and small business owners, I’ve found myself wondering if my value-add was anything more than you could get by self-coaching. Of course, my years of experience in business gives me insights that you might not yet have, but I’ve found that the major value from coaching comes from getting you into the right mindset.

Coach 105

Coach Help Satisfaction Metrics 105