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When the topic of fertility comes up, we often hear hushed tones discussing someone else’s or their own journey through infertility. Sure, celebs have begun talking about it, but we’re rarely taught about it in health class. Nor is it typically a topic of discussion over holiday hors d’oeuvres. At a time when the world is fighting inequities around health and welfare, reproductive healthcare continues to be largely ignored in the conversation.
If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising. First, you can advertise your brand so that people recognize it when they see it in later materials. Second, you can make a call to action, using an ad to bring people to your place of offer, buy your services or product, or take advantage of a special incentive.
Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process. Entrepreneurs looking to innovate need to understand the execution challenge if they expect their startup to carve out a profitable niche in the marketplace, and keep innovating to build and maintain a sustainable competitive advantage. Everyone thinks they know how to make their innovation into reality, but I can’t find much deep research on the subject.
In February, ecommerce platform Etsy revealed that a record fourth quarter had earned them $717.1 million in revenue and added 10 million active buyers. Etsy also hiked its transaction fees by 30%, raising the costs to sellers from 5% to 6.5% on each sale. Now, those sellers are responding. Starting today, they're going on strike for a week in protest of the price change, which they say is just the latest in a series of decisions that have squeezed the small-business sellers who depend on the Et
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