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TrueCar Hires Away Edmunds Evangelist

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Santa Monica-based TrueCar , the automotive pricing spinout of Zag Automotive, annoucned today that it has hired the Chief Evangelist from Edmunds. Toprak spent nine years at Edmunds, in addition to earlier experience at automotive franchises. Tags: truecar executive edmunds automotive pricing. READ MORE>>.

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TrueCar Gets Investment from Guthy-Renker

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Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

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Edmunds.com: GM eBay Cars Not Such A Great Deal

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Santa Monica-based Edmunds.com , which offers an online site for automotive information and analysis, has taken a close look at GM's new online eBay store for its autos, and concludes that buyers will be better off making an offer than accepting the "Buy It Now" price on the site. READ MORE>>.

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TrueCar Taps Edmunds.com For VP

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TrueCar said that Damon Cleckler has joined the firm in the position, after serving as executive director of product management at Edmunds.com, where he helped develops Edmunds "True Market Value" and "New Car Finder" products. The company said Cleckler will work on aiding in development of car pricing tools on the site.

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Edmunds.com In Data Deal With Dealership Software Company

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Santa Monica-based Edmunds.com reported today that it is in a new, data sharing agreement with the developer of a dealership inventory management and marketing tool, Nexteppe. The company also said the deal will give consumers access to trade-in vehicle pricing through participating dealership websites.

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Edmunds.com, Oracle Link On Data Sharing Deal

SoCal Tech Calendar

Santa Monica-based Edmunds.com is making its data assets--including information on how users are shopping, researching, and pricing specific makes models, years, and types of vehicles--through a deal with Oracle , the two said this morning. Financial details of the deal were not disclosed. Financial details of the deal were not disclosed.

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Interview with Tara Weingarten, VroomGirls

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I finally realized that there is nobody specifically speaking to women in the automotive world, either editorially, or frankly, even on the marketing side. Marketing departments tend to be headed by men, and face it, men have been trying to figure out women since Adam and Eve. We're tough to figure out.

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