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TrueCar Gets Investment from Guthy-Renker

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Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

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TrueCar Hires Away Edmunds Evangelist

socalTECH

Santa Monica-based TrueCar , the automotive pricing spinout of Zag Automotive, annoucned today that it has hired the Chief Evangelist from Edmunds. Toprak spent nine years at Edmunds, in addition to earlier experience at automotive franchises. Tags: truecar executive edmunds automotive pricing. READ MORE>>.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

positions on its site, ranging from software, sales, marketing, to finance. Edmunds was also one of the companies. The firm, based in Pasadena, has dozens of. Despite the number of employees, recruiters also cited. the "startup culture" at the company as among reasons to work for the company.

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Gina Callari Of RelayCars: Using VR And AR In Automotive Sales

socalTECH

We also work closely with manufacturers like Kia and Suburu, and work with research sites like Kelly Blue Book and Edmunds, who both utilize our imagery as well. Five years ago, somebody in the market for a car might go to three or four dealerships before deciding which vehicle to purchase. That's not the case anymore. READ MORE>>.

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Interview with Tara Weingarten, VroomGirls

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I finally realized that there is nobody specifically speaking to women in the automotive world, either editorially, or frankly, even on the marketing side. Marketing departments tend to be headed by men, and face it, men have been trying to figure out women since Adam and Eve. We're tough to figure out.

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Edmunds.com Provides New Car Data

socalTECH

Edmunds.com said it has added new monthly car sales and market share data by make and model; monthly fuel cost for new vehicles; incentive costs by make and manufacturer; vehicle recalls and complaints; as well as interest in vehicles by make and category, based on browsing on its website.