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I went to an event by Amazon on their Amazon Web Services in Santa Monica today. The focus was S3 - storage service, EC2 - their compute cloud, their queuing system, and their flexible payment system. The S3 system is not a transactional object system, it's for larger objects, larger updates.
What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Social Networking in Web 1.0: The Present Era.
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