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eHow: Users Looking For Financial Advice

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Santa Monica-based eHow, an online "how to" site owned by Demand Media, said Wednesday that the firm is seeing an increase in economy and personal finance related articles, due to the economy. Tags: personal finance howto content advice ehow demand media. READ MORE>>. READ MORE>>.

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Demand Media, Rachel Ray Partner

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According to the two, Rachael Ray will provide the "lead creative force" behind an eHow food channel, and identify and develop up-and-coming culinary talent to be featured on Demand Media web properties. Rachel Ray is known for her shows on the Food Network and CBS Television. Financial details of the deal were not disclosed.

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Demand Media Targets Food Advertisers

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The firm said it has combined part of Demand Media's network, eHow.com, and LIVESTRONG.com to reach consumers making food-related choices. Tags: demand media advertising food eating advertiser targeting livestrong ehow. Other details on the new offering were not released. READ MORE>>.

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Demand Media Expands Into Online Learning, Buys Creativebug

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According to Demand Media, Creativebug's library of educational videos and network of designers will help bolster the crafts-related content on eHow. Creativebug operates an online site which provides arts and crafts workshops, teaching people how to sew, knit, make jewelry, and more. The firm was based in San Francisco.

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Demand Media Launches New Social Ad Units

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Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. The new ads are supported on eHOW, LIVESTRONG.COM, Cracked, TypeF, and Demand Media's other owned and operated properties. READ MORE>>.

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Demand Media Surges In IPO Debut

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Demand Media, which is headed by Richard Rosenblatt, operates a network of content focused sites, including LiveStrong.com and eHow. The firm was hovering around $23.00 just before 9am, after opening up at $17.00 in its IPO debut earlier in the morning.

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Demand Media Sets IPO Pricing Range

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Demand Media runs such sites as LiveStrong and eHow, along with a network of other media and content focused sites. Demand Media's IPO is being underwritten by UBS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, and Pacific Crest Securities. READ MORE>>.

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