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According to the two, Rachael Ray will provide the "lead creative force" behind an eHow food channel, and identify and develop up-and-coming culinary talent to be featured on Demand Media web properties. Rachel Ray is known for her shows on the Food Network and CBS Television. Financial details of the deal were not disclosed.
eHow Spark! Joanne Bradford: Our owned and operated network is still the largest customer of our studio system. eHow is still our largest customers, Livestrong is still an important customer. The goal is to use our studio system for ourselves on our network, for our publishers, and for our partners.
The firm said that Stewart will build a sales team to increase sales revenue of Demand's eHow, Trails.com, Cracked, Livestrong.com, and other web sites. Stewart joins from Next New Networks, and has also served at LAUNCH.COM and Yahoo!
This morning, Knowledge Genie (www.myknowledgegenie.com) launched a new web site that helps experts and authors publish online information to the web. You could create a business process design Genie, and announce it through public relations or social networking efforts, and direct them to a login page.
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