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Santa Monica-based Demand Media said late Tuesday evening that it has priced its IPO, as well as increased its IPO offering size, and will sell 8,900,000 shares of its common stock at $17.00 per share, and above the initial 7,500,000 shares.
Demand Media runs such sites as LiveStrong and eHow, along with a network of other media and content focused sites. Demand Media's IPO is being underwritten by UBS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, and Pacific Crest Securities. READ MORE>>.
The firm, which has not yet set a pricing range, has applied to list on the NYSE as DMD. Demand Media, which is headed by former MySpace chairman Richard Rosenblatt, operates such sites as eHow and LiveStrong.com. Tags: demand media merger acquisition content internet ehow. million shares of its common stock in its IPO.
Demand Media priced its IPO on January 12th, saying it hopes to debut on the NYSE at between $14.00 Demand Media runs content sites Livestrong.com, eHow, Trails.com, and many others. Citing "numerous" sources, the report says that Demand will launch its public offering late in the week, as the firm completes its road show.
Editor''s note: we''re cross running this on our Pacific Northwest site, Northwest Innovation, since part of Rightside''s operations are in Seattle.). They''ve always had two businesses--the content business, which is what people are familiar with, with eHow, Livestrong, and other brands--and then they had the domain services business.
This morning, Knowledge Genie (www.myknowledgegenie.com) launched a new web site that helps experts and authors publish online information to the web. People can come to the site, pay you directly, and we provide them with access to your genie, and away they go. Can you talk about the pricing and how the business model works?
They attract over 70 million people a month (just in the US), and by most accounts are still one of the 10 most popular sites in the world. MySpace should not require a login to get into the site, and I DON’T want to see my profile when I do log in. This could also be done by leveraging a partnership (or buyout) of a site like Mahalo.
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