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EA Mobile Targets Amazon's Kindle

socalTECH

Los Angeles-based EA Mobile , the mobile game publishing arm of Electronic Arts, has set its sights on a new platform for its mobile games: Amazon's Kindle. Amazon said the new software development kit program from the firm will be offered as a limited beta to interested developers late last night. READ MORE>>.

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KidZui Launches Advertising Platform

socalTECH

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser. As part of the launch, the firm said it has hired Bryan Mullen as Chief Revenue Officer. READ MORE>>.

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Fans.lu Ties With Game Development Organization

socalTECH

is the brainchild of David Padula, Derek Padula, and Dave Delaney, who have created a platform to help developers monetize their games through merchandise sales. David Padula has served at Activision and Paramount Pictures; Derek Padula has worked as a game designer at Electronic Arts, Activision, and Seven Studios. READ MORE>>.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

. “ 2020 was a blowout year… People needed an interactive streaming platform that they could spin up quickly that they could launch on their website.” Since the launch of monetization tools in May of last year, Evans estimated that the platform has paid out at least $5 million to entertainers who used the service. “We

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Emergent Game Technologies Scores Win With THQ

socalTECH

Emergent said that THQ will use its Gamebryo and Gamebryo LightSpeed software for internal and external development, across the Xbox 360, PLAYSTATION 3, Ninetendo Wii, and PC platforms. Tags: emergent game technologies games content gaming video software. Financial impact of the win was not disclosed. READ MORE>>.

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Consolidation is coming to gaming, and Jam City raises $145 million to capitalize on it

TechCrunch LA

The publicly traded games studio Zynga, which rose to fame initially on the back of Facebook’s gaming platform, recently expanded its European footprint with the late December acquisition of the Helsinki-based gaming studio, Small Giant Games. And the company isn’t the only mobile games studio making moves.

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