Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Both Sides of the Table

NOVEMBER 29, 2009

I recently got a phone call from an entrepreneur whom I respect and who runs a company that I hope will do great things one day. Entrepreneurs get so used to friends and family congratulating them on their press coverage that they forget sometimes that this isn’t real. Many entrepreneurs have a PR page in the PowerPoint deck.

Venture Capital 291

Venture Capital Press News Startup 291

InfoChachkie

JANUARY 9, 2013

Below is a list of the syndicated entries which received the most views and/or social media attention, with links to the versions that appeared here on infoChachkie. > 780 social media shares - front page of TechCrunch last weekend of Olympics. > 4,000 views of accompanying video ~ 600 social media shares on Inc.

Social Media 187

Social Media Tips Santa Barbara RSS 187

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Customer Custom Media 99

socalTECH

JULY 21, 2011

Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0. Now, what we've entered is actually Social Media 2.0, Now, what we've entered is actually Social Media 2.0, That was in addition to the social media work I'd done.

Social Media 248

Social Media Zumbox Media Startup 248

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Customer Custom Media 91

Both Sides of the Table

DECEMBER 7, 2009

When I first read this post I immediately filed away in memory that there was important information to impart on entrepreneurs and led to this post. Then I get people sending me Twitter comments, blog comments and tons & tons of email intros. And it also shows you’re an entrepreneur. How to (re) intro yourself.

Startup 322

Startup Conference Email Venture Capital 322

SoCal Tech Calendar

OCTOBER 31, 2011

Thursday, November 3, 2011 -- Young Digital Entrepreneurs. The USC Annenberg Innovation Lab welcomes a panel of tech-savvy innovators to discuss the digital market and social media and how they won success by engaging audiences. Our panelists come from several industries, including retail, tech, agency and social.

Entrepreneur 100

Entrepreneur USC Social Media Media 100

InfoChachkie

NOVEMBER 3, 2014

In order to drill down on how entrepreneurs can leverage social commerce sites without alienating their potential customers, I spoke with industry expert Albert Wilson, who heads up Affiliate and Marketplaces for Deckers Outdoor Corporation. John Greathouse : Albert, thanks for taking the time to chat. Image: Wikipedia.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

InfoChachkie

APRIL 28, 2011

Many entrepreneurs encounter a similar dilemma. Thus, entrepreneurs must decide when to stop listening to the Sirens’ song of a quick buck and position their company to take advantage of long-term, sustainable business models. However, in the long run, entrepreneurs always benefit from delivering Maximum Utility for a fair price.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225

socalTECH

MARCH 29, 2012

What's the best way to get the word out about your brand on social media? Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. Matt MacNaughton: Our mantra, is to reach social media users everywhere. What is PromoJam?

Social Media 217

Social Media Startup Platform Media 217

Both Sides of the Table

MARCH 27, 2011

I was meeting regularly with entrepreneurs and offering (for better or for worse) advice on how to run a startup and how to raise venture capital from my experience in doing so at two companies. Or “I’m a new entrepreneur, why would I offer advice on how to run a startup?&#. People often ask me why I started blogging.

Blogging 373

Blogging Startup Writing Venture Capital 373

InfoChachkie

MAY 20, 2013

According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. In the resulting article , I describe Tige''s deft handling of online trolls via the deft use of social media. spending time together in an amazing place.

Entrepreneur 235

Entrepreneur Startup Software Engineering Technical Review 235

InfoChachkie

AUGUST 4, 2014

If you could share one startup lesson with a young entrepreneur, what would it be? So I ask prospective new entrepreneurs, ''What is it specifically that you can bring to the industry?'' Travel, and the trust it requires, is too personal to rely solely on email and social media. How have you made it work?

Entrepreneur 187

Entrepreneur Startup Social Media Advertising 187

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review SEM SEO Marketing 384

socalTECH

JULY 24, 2012

The startup--headed by serial entrepreneur Rudy DeFelice--helps kids to start their company, figure out the goods or services they want to offer, collect payment, and arms them with social media and email tools, free business cards, and other resources.

Startup 145

Startup Social Media Venture Capital Resource 145

Startup Professionals Musings

AUGUST 9, 2014

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Craft and hone your elevator pitch early.

Entrepreneur 102

Entrepreneur Social Media Startup Blogging 102

Both Sides of the Table

MAY 25, 2013

After all, I am no stranger to the publicly expressing the frustrations of dealing with the downside of this industry as I wrote about in 2006 when I was an entrepreneur. The best VCs don’t try to help entrepreneurs. Get to the entrepreneurs earlier next time. Get to the entrepreneurs earlier next time.

Venture Capital 374

Venture Capital Entrepreneur Invest Funding 374

Startup Professionals Musings

DECEMBER 17, 2012

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. Handling different media formats.

Training 93

Training Media Entrepreneur Social Media 93

Startup Professionals Musings

JULY 8, 2013

So what’s an entrepreneur to do to get his new business noticed these days? Today’s platform is built of people, including yourself, followers, and contacts, who can amplify your message through social media and spread it to your target customers. Michael Hyatt entrepreneur startup platform business' How about yours?

Platform 105

Platform Entrepreneur Startup Social Media 105

Startup Professionals Musings

DECEMBER 14, 2012

To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra, like Simon Cowell is searching for on the X-Factor , that you can’t quite put your finger on. These moments are always being transformed into options to be explored.

Entrepreneur 112

Entrepreneur Social Media .Net Startup 112

socalTECH

JUNE 9, 2010

To understand why investors are finding the firm so interesting, and why the company raised such a large round, we spoke with Adam Bernhard , CEO of the firm, about the company and funding, how email has allowed the firm to get past the "Google trap" of marketing on the web, and where the firm is going. Adam, thanks for the time. READ MORE>>.

Sales 224

Sales Email Startup Sample 224

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. (5:00 5:00 – 5:55).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

JANUARY 2, 2015

If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. busy entrepreneur five choices KoryKogon productivity startup' That’s productivity.

Product 111

Product Entrepreneur Framework Social Media 111

Startup Professionals Musings

APRIL 26, 2014

Many entrepreneurs fantasize about days longer than 24 hours, convinced that their new venture could change the world, if they just had more time. However, this topic is particularly critical to entrepreneurs, who struggle with challenges and crises every day that they didn’t anticipate. Marty Zwilling.

Entrepreneur 105

Entrepreneur Technical Review Email Social Media 105

Startup Professionals Musings

MAY 22, 2019

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. Handling different media formats.

Press 96

Press Entrepreneur Social Media Training 96

Startup Professionals Musings

MAY 24, 2014

I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. An increasing number of startups are adopting a BYOD policy, realizing that individuals have their own preferences in the way they access data, collect emails or ‘chat’ to colleagues.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

Startup Professionals Musings

DECEMBER 6, 2014

As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. Some entrepreneurs love to talk and produce videos, but hate to write anything down. Others send investors email and business plans in all uppercase or no punctuation.

Entrepreneur 107

Entrepreneur Angel Social Media Patents 107

Startup Professionals Musings

OCTOBER 21, 2011

To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra, like Simon Cowell is searching for on the X-Factor , that you can’t quite put your finger on. These moments are always being transformed into options to be explored.

Entrepreneur 108

Entrepreneur Tips Social Media Startup 108

socalTECH

FEBRUARY 7, 2012

That's funding our new product, FanMix, which is a a social media tool. However Gmail is only private email conversations. The other reason for building it, is LA is crapped on all the time from a press perspective and entrepreneur perspective. It's a unified inbox for all of your online conversations.

Startup 242

Startup CTO Coach Blogging Social Media 242

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

Startup Professionals Musings

MAY 18, 2020

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Here are the key principles I recommend as an advisor to many entrepreneurs: Start your business in your own home. Marty Zwilling.

Social Media 169

Social Media Startup Equity Summary 169

Jason Nazar

JUNE 29, 2010

The technology meet-up scene is an odd co-mingling of entrepreneurs, engineers, social media mavens, service providers, and up and comers. Ten Tips on How to Make it in the Meet-up Scene. Here are ten actionable tips to make the most of your meet-ups. Meet More – the key to any meet-up is first to meet others.

Tips 112

Tips Networking Entrepreneur Startup 112