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Our interview this morning is with David Sacks, CEO of Geni.com, an online family tree and social networking site, as well as Yammer, the instant messaging startup spun out of Geni.com at TechCrunch50. We sat down with David to catch up on what Geni and Yammer are doing, plus got his insights into entrepreneurship and the Paypal mystique.
Los Angeles-based genealogy and family networking siteGeni has rolled out a new "Family Finder" feature, the firm said Friday, allowing users to import addresses from Microsoft Outlook, web email programs like Google's Gmail and Yahoo, or other sources. Geni operates a Web 2.0
The conference, which does not unveil the names of the companies pitching until the day of the event, rolled out a lineup of Southern California companies ranging from email and instant messaging aggregator Orgoo, to virtual avatar firm mEgo.com.
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Panelists will offer concrete insights into a variety of mobile marketing and content issues: campaign sizes, appropriate approaches to measurement, SMS vs WAP banners vs in-app advertising, emerging ad formats, ROI vs online display, search and email, along with the impact of targeting on performance.
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