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RANT: Social media/marketing or is it just Sales 101-the online version?

Eric Greenspan

I’ve been learning a ton about social media lately, but I have to say, I never feel like I’m actually getting anywhere with it all. Anyhow, sorry to rant, but I’m frustrated with social media and the concept in general. Email seemed to be working just fine before all this other crap came along.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). I'd rather invest time investing in social media to drive traffic to our site.

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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

This means more people sign up for your email list when you have the pop up box than when you don’t. An email list is exactly how it sounds, a collection of people’s emails who have visited your site. That’s the sensation people have when they continuously see the email capture image. Have an email capture.

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Pipeline Fellowship | Raising Women to Become Investors

Tech Zulu Event

We get a lot more emails from women entrepreneurs who say they are a high net worth in their community and we should come and help boost the number of angel investors in their companies. How many seminars does Pipeline Fellowship have? My feedback to them is, they offered to connect with you and I encourage you to send them an email.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

It was at the South by Southwest Interactive conference in the media room when I overheard the founders being interviewed. Once you’ve answered these questions go ahead and contact them in a short email. If these companies have email lists even better! What are their interests? What have they written about?

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8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

Use visibility and social media to pull clients in. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation. Don’t forget seminars and events. They expect reviews and testimonials from other clients.