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Effective Email Introductions or Why Blind Intros Suck

InfoChachkie

A well-intentioned colleague introduced me to a stranger via email, without first confirming with me that the intro was welcomed. The Art Of The Email Matchmaking. Ideally, you will abide by all of the steps outlined herein to ensure that your email introductions are effective and meaningful. It just happened again.

Email 256
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Social Media for Service Professionals

SoCal CTO

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). Over the past 12 months, I've had roughly 284,000 people come visit that site and get exposed to things I write. Be interested in what they write.

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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

It an era of social media and newsreaders titles matter a lot. When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. I should know. And so it should be.

Writing 326
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about.

Blogging 373
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Using Social Media To Deal With Customer Trolls

InfoChachkie

Hopefully your significant other won''t tell you that your customer responses sound like text generated by a foreign call center agent,cut and pasted from an email template. Pander, Don''t Preach - When addressing complaints via social media, your intended audience is not the person who feels they were wronged. Channeling Tige.

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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. In his early career he realized the importance of email lists. He was riveting.

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An Enchanting Conversation With Guy Kawasaki

InfoChachkie

Guy, how would your 2004 book, Art Of The Start , differ, if you were writing it today? What is massively different from now and when I wrote the book is that social media didn’t exist back then. If I were writing the book today, there would be a whole chapter or two…about how to use Facebook and Twitter. That doesn’t work.”.