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How to use metrics and a dashboard

Berkonomics

That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. Email readers, continue here…] Metrics should be created by you and your managers to measure near real time progress for your enterprise.

Metrics 266
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Do you really need an accountant?

Berkonomics

Email readers, continue here…] Many early-stage founders and CEOs believe they can delegate design and creation of metrics, flash reports, analytical reports and more from their bookkeepers. On the other hand, Many early-stage CEOs are not trained and ready for such tools even if available. Why bother with this ?

Metrics 156
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Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails? Same thing.

Email 120
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Go ahead! Drive with no speedometer!

Berkonomics

That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. and great, relevant metrics? Email readers, continue here…] Metrics should be created by you and your managers to measure near real time progress of your enterprise. The post Go ahead!

Metrics 156
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Nurturing stage email performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 57
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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Nurturing stage email performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 101
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The 3 Ps that make you a success

Berkonomics

There are tools to measure performance by individual and team (my favorite being CoAmplifi from Curaesoft). Planning, the second “P” [Email readers, continue here…] This one starts at the top of the organization (perhaps you!) Sales would create metrics to track each salesperson’s progress and success.

Metrics 156