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Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. There is still a place for paid advertising. Engage your audience with social media.

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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. There is still a place for paid advertising. Engage your audience with social media.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. Some might be from banner ads and others may arise from an email campaign. .

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