Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). PPC is sometimes called “buying your way into search results.”

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

OCTOBER 29, 2009

And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). It turns out that when I’m there I don’t have the same intent to purchase as I did on my Google search. We have spam filters for our email.

Ideas 286

Ideas Advertising Google Technical Review 286