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Insights: Don't Worry, Your Email is No More Dangerous Today

socalTECH

Yesterday's big email privacy/hacking news was the hacking of a database of millions of emails at email marketing provider Epsilon. In case you have not seen it yet Epsilon, one of the largest ESP (Email Service Providers), had their database of millions of emails hacked on March 30th. READ MORE>>.

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The Silent Benefits of PR

Both Sides of the Table

They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. Press matters. Just like negative press hurts. They are silent.

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One of My Most Frequent Pieces of Advice: Be Politely Persistent

Both Sides of the Table

Maybe they’ve hit a few set backs: They’ve struggled to raise money, they haven’t gotten press coverage or they haven’t gotten accepted to present at prestigious conferences. It ends up being a turn off to potential employees, investors, business partners and the press. Nothing beats a warm intro.

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Save Your Spin for Someone Who Cares

Both Sides of the Table

Entrepreneurs get so used to friends and family congratulating them on their press coverage that they forget sometimes that this isn’t real. Press doesn’t mean anything other than free advertising. Press coverage really matters – The good news – your press coverage really does matter.

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Why Recruiting Isn’t Over When an Employee Accepts Your Offer

Both Sides of the Table

The truth is the process isn’t over until after the employee starts with the company, updates her LinkedIn profile and emails all her friends. Here’s specifically what happens: The employee gives you a verbal commitment, an email accept or in some cases even a signed offer letter. In fact, it’s worse than that.

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Press release partnerships: Worth the effort?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Without a plan, these partnerships usually end up merely as press release partnerships, fading into the sunset shortly after announcement. And sometimes that’s all we end up doing. Or an opportunity missed.

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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. I like to speak about this topic with first-time wantrapreneurs because if you read the tech press every day you’d get the impression that it all glamor. But it’s hard to know that from the press.

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