Remove Email Remove Press Remove Sales
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The Silent Benefits of PR

Both Sides of the Table

They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. Press matters. Just like negative press hurts. They are silent.

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Why Recruiting Isn’t Over When an Employee Accepts Your Offer

Both Sides of the Table

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. I’d want to secure permission from the employee to issue a press release.

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One of My Most Frequent Pieces of Advice: Be Politely Persistent

Both Sides of the Table

Maybe they’ve hit a few set backs: They’ve struggled to raise money, they haven’t gotten press coverage or they haven’t gotten accepted to present at prestigious conferences. It ends up being a turn off to potential employees, investors, business partners and the press. Nothing beats a warm intro.

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Press release partnerships: Worth the effort?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Consider a sales relationship where your product will be in the bag of salespeople from the partner company. And sometimes that’s all we end up doing. Or an opportunity missed. Or a relationship not nurtured.

Press 120
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Is your strategic partnership just a glorified press release?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Consider a sales relationship where your product will be in the bag of salespeople from the partner company. The post Is your strategic partnership just a glorified press release?

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How To Network With Really Busy People

InfoChachkie

Absent a human gatekeeper, you can capture a busy individual''s attention by crafting a compelling and pithy email subject line, voicemail message, Tweet, Quora or Facebook message. Review the company''s press releases, the recipient''s LinkedIn profile, etc. Some people are phone centric, while others reply primarily on email.

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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Email updates frequently. Key point – if your emails are as long as my blog posts you’re forked. Make your emails actionable.

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