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The Silent Benefits of PR

Both Sides of the Table

They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. Press matters. Just like negative press hurts. They are silent.

Press 415
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One of My Most Frequent Pieces of Advice: Be Politely Persistent

Both Sides of the Table

Maybe they’ve hit a few set backs: They’ve struggled to raise money, they haven’t gotten press coverage or they haven’t gotten accepted to present at prestigious conferences. It ends up being a turn off to potential employees, investors, business partners and the press. Nothing beats a warm intro.

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Twitter, I love you, but …

Both Sides of the Table

Even writing this could hurt me. I writing as a friend. I use you more than email now. I hate email, by the way. Put it in the press. I’m not omnipotent so I can’t use market power to influence your behavior. I don’t want that. Twitter, I’m a friend. I love you, man. I come in peace.

Writing 301
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Why You Need to Take 50 Coffee Meetings

Both Sides of the Table

You send them update emails. Help them write other stories. One day they’ll write yours. Whatever amount you’re getting out and talking with prospects, customers, employees, recruits, competitors, press, investors, potential investors … it’s never enough. You invite them to cocktail parties.

Startup 410
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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

Email updates frequently. And as Rob points out – if you email members with short updates more frequently they are more up to speed when you do need them to weigh in. Key point – if your emails are as long as my blog posts you’re forked. Make your emails actionable. ” Or, “I sent u an email.

Tips 365
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. I plan to write about it early next year when we’re all through. But it’s hard to know that from the press. The press who trusted me enough to report on our successes. Entrepreneurshit.

Blogging 420
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Some Reflections on VC Investment Decisions

Both Sides of the Table

Today we’re in a world where 10 accelerators are bombarding you with emails to meet their 10-15 companies. I know I can’t be in every deal and I know that the easy part of being a VC is writing the first check in a deal. And when the press releases and the attaboys wear off it still comes down to real work.