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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Blogging is an important way to build an audience and also drive SEO traffic. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. I didn’t want to run out of things to write about in the first 6 months.

Blogging 286
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The Power of Quora & Why Benchmark was Right to Pay Up

Both Sides of the Table

Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. Frankly, I enjoyed the community so much that I would have continued to come back more often but my blogging pace has been such that evening time commenting on an answer website was time away from writing pieces like this.

Blogging 301
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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. This means more people sign up for your email list when you have the pop up box than when you don’t.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” We write blogs, we do music videos, we show up, we engage with people…we love our product. Write Your Own Playbook.

Marketing 233
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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Be consistent is their application, and provide contact information for both phone and email access. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. They will exit quickly.