Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We track and record every call, email, post and tweet and we constantly bring our sponsors into the mix to share in the exposure. Tell no one!

Social Media 220

Social Media Media Blogging Social Network 220

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Eric Greenspan

NOVEMBER 5, 2009

I’ve been learning a ton about social media lately, but I have to say, I never feel like I’m actually getting anywhere with it all. Anyhow, sorry to rant, but I’m frustrated with social media and the concept in general. Email seemed to be working just fine before all this other crap came along.

Social Media 100

Social Media Media Sales Marketing 100

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Social Network 88

SoCal CTO

NOVEMBER 17, 2009

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). I'd rather invest time investing in social media to drive traffic to our site.

Acquisition 170

Acquisition Custom Customer Ideas 170