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.&# What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We track and record every call, email, post and tweet and we constantly bring our sponsors into the mix to share in the exposure.
It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of socialnetworks. They don’t know if they should move to socialnetworks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
I suggested that he add some socialnetwork marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?
It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of socialnetworks. They don’t know if they should move to socialnetworks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
I suggested that he add some socialnetwork marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Start socialnetworking with peers.
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