Entertainment Help Marketing RSS 
InfoChachkie
JULY 30, 2012
I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.
Both Sides of the Table
DECEMBER 20, 2010
Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Twitter is my curated RSS feed.
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InfoChachkie
APRIL 1, 2013
How did a small, open source software company from Finland capture billions in market share from Oracle? You can watch Marten tell his entertaining story in the following 15-minute excerpt from his UC Santa Barbara talk. I started helping them with strategy in 2000 and then. It was the best marketing campaign ever.
InfoChachkie
JANUARY 14, 2013
This information helps me determine who will an impact the buying process and who is just along for the ride. This requires you to support your would-be champion, as you do not want them working against you, while you continue to seek a true champion who can help you get the deal done. Startups must follow a similar philosophy.
Startup Professionals Musings
JUNE 16, 2023
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. Help visitors navigate. Also, a site map helps people understand the topology of your website.
InfoChachkie
JUNE 3, 2013
We weren''t marketing the newsletter, it was just out there, sort of growing organically.". So we were connected to people that helped us get our money back. from university professors, to VCs, to entertainers, the bankers, to other entrepreneurs, and that''s what the media picked up on.". Crowdsourced Advisors. Lessons Learned.
InfoChachkie
JUNE 10, 2013
Joe''s intelligent, creative and entertaining videos satisfy the young YouTube viewer''s comedy fix while crossing over to a more mature and sophisticated audience. They can quickly and inexpensively gather and assess market feedback. Thus, channels focused on gaming and adolescent humor abound. No one is true to your face.
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