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Microsoft Opens Xbox Studio In Los Angeles

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Santa Monica has just gotten yet another boost in its bid to become the capital of Silicon Beach, as Microsoft said this week that it is opening up a new, 125-person strong entertainment studio in the city as part of an effort to create interactive content for the Xbox. READ MORE>>.

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Los Angeles Becomes YouTube's Content Hub With New Playa Vista Studio

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The Los Angeles area is fast becoming the content hub for online video site YouTube , a position that takes advantage of both the LA region's long history in the entertainment business, and the rise of a slew of startups producing content specifically aimed at the YouTube audience. READ MORE>>.

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Break Launches Hispanic Site

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Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males.

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GameTrailers.com Launches Motion Gaming Site

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Los Angeles-based GameTrailers.com , the online gaming entertainment and news site owned by MTVN, said Monday that it has launched a new site, GT Motion, focused on motion-based gaming on the Nintendo Wii, PlayStation Move and Microsoft Kinect for Xbox 360. GameTrailers is a unit of Viacom Inc.'s READ MORE>>.

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HitFix Partners With Entertainment Blog

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Los Angeles-based HitFix , the entertainment news site headed by Jennifer Sargent and backed by angel groups the Tech Coast Angels and Golden Seeds, said today that it is in a strategic partnership with film and awards blog In Contention.

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BeachMint Partners With Olsen Twins On New Site

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Los Angeles-based BeachMint has launched the second set of celebrity-focused, social commerce websites today, with the Olsen Twins, Ashley Olsen and Mary-Kate Olsen. According to Dualstar Entertainment Group, the Olsen's lifestyle and brand company, they have partnered with BeachMint to launch StyleMint , an online apparel site.

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MGID Moves Headquarters To Los Angeles

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headquarters to Los Angeles, to be closer to its sports, entertainment and lifestyle clients. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York.