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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

Andrew & Petri posited that a modern media company would build lovable characters that span video games, online digital media, lovable plush physical toys and then ultimately find its way to the big screen. If you can engage massive online audiences they will come en masse to bigger budget theatrical releases. And Seriously.

Funding 373
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you sent multiple Tweets you’d want to know which time of day was more effective.

Marketing 307
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Want to Work in VC? Here’s How

Both Sides of the Table

If this isn’t you, we’d probably still have a look if you did something truly exception – probably at startup or tech firm. The chosen candidate will probably have worked for a very reputable firm that is either in technology, consulting, investment banking, media or a startup. It was nearly identical.

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What Mattered in 2012: Kevin Winston, Digital LA

socalTECH

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week.

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What Mattered in 2012: Aber Whitcomb, io/LA

socalTECH

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week.

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Changing The Business Of Media Through Online Video, With Cenk Uygur

socalTECH

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. Our other shows are about sports, entertainment, movie reviews, university news--all of the things that fit under the umbrella of news.

Media 196
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Why We’re Looking to Fund Stuff With More Meaning

Both Sides of the Table

Periodically we do portfolio reviews to evaluate whether we have enough diversified risk across the fund. One such theme was “water conservation” and we morphed it into a broader theme of agriculture technology or “ag tech” for short. We look at stage, geography and of course sector. 6SensorLabs.

Funding 362