socalTECH

APRIL 3, 2014

Lucy Hood , the current President and Chief Operating Officer of the Television Academy --the group which runs the Emmy''s--and someone who had long been part of the intersection between the worlds of technology and entertainment, has died. She also had been at HarperCollins and Paramount Pictures. READ MORE>>.

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socalTECH

OCTOBER 8, 2012

Elkins joins the firm from MEC, where she had run interactive media campaigns for Paramount and Dreamworks. Smith was previously at Amazon Media Group, working with IMDb, Amazon, Mobile and Kindle with entertainment accounts.

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socalTECH

JUNE 23, 2010

Los Angeles-based Total Immersion , the developer of augmented reality software, has snagged another win in the entertainment industry with 'Iron Man 2'. The firm said its is providing augmented reality features for a digital promotion around the film, as part of a marketing campaign from LG.

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socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. What is NowLive all about? READ MORE>>.

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Tech Zulu Event

APRIL 25, 2011

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Matt McMahon, Fox Digital Entertainment, VP Mobile. jennipowell.

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socalTECH

MARCH 29, 2012

We also have a mobile platform, which integrates with Facebook, Twitter, and MySpace. What people were able to do there, was they were able to scan a QR code on the shirt with their phone, and that launched a mobile promotion on their phone, and got people to register to vote from their phone. How did you two start the company?

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socalTECH

NOVEMBER 6, 2008

This morning, Los Angeles-based Mogreet (www.mogreet.com) announced it had raised a Series B funding round for the firm's mobile greeting services. We caught up with James to hear more about the company, how he managed to get funding even in this economy, and his view on the mobile market. But, there are two things.

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