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MySpace, Panasonic Unveil Social TV Service

socalTECH

Social entertainment site Myspace , which is now owned by Irvine-based Specific Media, is making a big push this week at CES, and launched a new, social TV service with Panasonic Monday. The new service will also be expanding to include movies, news, sports, and reality channels. READ MORE>>.

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CPMs Highest For Newspapers, Sports Sites

socalTECH

Display ad numbers released today from Internet analysis firm comScore shows that CPMs for Internet publishers were highest for newspapers, and lowest for social networking sites. Among the lowest CPMs are social networking sites, which garnered only an $0.56 Other high CPM earners are general news sites, at $6.14

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Myspace Rolls Out New Mobile Site, iPhone App

socalTECH

Beverly Hills-based Myspace said today that it has launched a new mobile website and iPhone application. The firm--which is currently being revamped by CEO Michael Jones into a new, entertainment focused portal--said the updated site creates the "best experience for Myspace mobile web users". READ MORE>>.

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USC Launches Media Lab

socalTECH

The University of Southern California is looking to tie together technology and media, saying Thursday that it has launched a new Annenberg Innovation Lab as part of the USC Annenberg School for Communication & Journalism. Tags: networking social journalism communications media annenberg. READ MORE>>.

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Warner Bros. Buys Flixster

socalTECH

Home Entertainment Group said this morning that it is acquiring Flixster , the movie site which also runs Rotten Tomatoes. Flixster operates an online social network and community for fans; Rotten Tomatoes provides film reviews, information, and news. Burbank-based Warner Bros. READ MORE>>.

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Taltopia Launches iPhone, Android Apps, Seeks Funding

socalTECH

Los Angeles-based Taltopia , an angel backed, online social networking site focused on Hollywood, said today that it has launched both Apple iPhone and Google Android applications. In related news, the firm said it now has over 400,000 registered members on the site, and is getting around 30,000 new members per month.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

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