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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Here’s a screen shot of my home page on awe.sm. Today awe.sm No brainer.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

From a marketing marketing perspective, that allows filmmakers to quickly and easily promote their films through social media and build a fan base, and incentivize fans to support their films by offering access to exclusive content, livestream video chats, and production updates, as an example. That's really the core focus for us.

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Interview with Neville Spiteri, TheBlu

socalTECH

Among those involved in TheBlu are Andy Jones (Avatar), Joichi Ito (MIT Media Lab), Scott Yara (EMC/Greenplum), Yair Landau (MK Capital, formerly of Sony Pictures Entertainment), among others. As a studio, we are building entertainment titles that capture that spirit. We spoke with Neville about the company: What is theBlu?

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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad. What does that mean?

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The Talent Tourniquet | Making Los Angeles Startup Friendly

Tech Zulu Event

With unrivaled weather, a host of high-profile universities and unlimited array of daytime and nightlife entertainment, Los Angeles seems like a dreamland for young tech professionals and the companies hoping to employ their talents. People don’t just solely watch TV nowadays; they multitask with a handful of screens.

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The Future of Shopping | Vidzey Interactive Videos

Tech Zulu Event

” while watching the screen and registering nothing. Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. I’m staring at my screen, and there they were.

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Silicon Beach Fest Approaches! #SBF

Tech Zulu Event

Silicon Beach Fest is LA’s original festival celebrating LA tech, entertainment & startups with panels, keynotes, workshops, mixers, and more in Santa Monica. Head to the beach on the first weekend of summer to celebrate LA’s digital innovators in tech, startups, entertainment, fashion, marketing, and more!