Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

APRIL 16, 2021

The ultimate compliment that any entrepreneur can get is that they can “see around corners.” This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

MAY 20, 2020

As I was watching the investor show, Shark Tank , on TV the other night, I was struck by how quickly and how extensively the sharks focused on the background and character of the entrepreneurs, compared to time spent evaluating their products. Today’s world of business is highly driven by social issues and environmental concerns.

Entrepreneur 168

Entrepreneur Mentor Metrics Customer 168

Startup Professionals Musings

AUGUST 18, 2021

The message I hear publicly from most entrepreneurs is that you have to think outside the box and take big risks to ever beat the odds and be among the less than ten percent that experience real success. Serious entrepreneurs will privately admit the business is first, and the family second. All risks are not the same.

Entrepreneur 171

Entrepreneur Satisfaction Demand Customer 171

Berkonomics

MARCH 18, 2021

The same is true about marketing. Here’s the ultimate thing about entrepreneurism. Resources such as money, experience, statistics about your target, experienced marketing and sales talent, and especially a compelling need and attractive product are all important to the ultimate success of an enterprise.

Entrepreneur 156

Entrepreneur Resource Statistics Customer 156

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses. .

Startup 285

Startup Product Demand Los Angeles 285

Berkonomics

FEBRUARY 25, 2021

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . But listen!

Marketing 156

Marketing Metrics Education Resource 156

Startup Professionals Musings

NOVEMBER 14, 2021

Yet every business and every entrepreneur I know struggles with this challenge, focused on hiring the right people and implementing the right process. I was happy to see my own view reinforced in the classic book, “ Innovation Thinking Methods for the Modern Entrepreneur ,” by long-time entrepreneur and innovation expert Osama A.

Entrepreneur 158

Entrepreneur Startup Outsource Development Design 158

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

AUGUST 25, 2021

In my role as mentor to business professionals, I often get the question about your potential of going out on your own as an entrepreneur, versus your current role of working for a boss at an established company. Believe in the need for marketing and selling. You need to sell yourself, as well as your product.

Entrepreneur 158

Entrepreneur Satisfaction Ideas Social Media 158

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

Startup Professionals Musings

OCTOBER 19, 2020

Most of the time, I’m all about providing encouragement and inspiration to entrepreneurs. They need it and they deserve it, because entrepreneurs are the lifeblood of our economy. The reality of marketing. Everybody wants to do the fun stuff: shuck and jive with the beautiful people, and create fun marketing campaigns.

Entrepreneur 174

Entrepreneur Sample Guide Ideas 174

Startup Professionals Musings

OCTOBER 1, 2022

Every entrepreneur I know is dismayed by the number of friends who approach them with a line such as “I have an even better idea that will change the world, and one of these days I’m going to get around to starting my own business.” In today’s rapidly changing market, perfection is a fleeting and impractical objective.

Entrepreneur 153

Entrepreneur Startup Ideas Knowledge Base 153

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Social media facilitates marketing and sales. Savings here can easily reach another $10K per month.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

JANUARY 8, 2022

With the cost of entry at an all-time low, and the odds of success equally low, more and more entrepreneurs are starting multiple companies concurrently. Other prolific entrepreneurs, like Richard Branson and Elon Musk , simply have several startups on the table at any given moment. Many entrepreneurs love investing in other startups.

Entrepreneur 145

Entrepreneur Startup Resource Course 145

Both Sides of the Table

APRIL 27, 2014

I started in 2007 with a thesis that my primary investment decision would be about the team (70%) and only afterward about the market opportunity (30%). Of course these are great places to network with other investors, meet great entrepreneurs and keep your connections strong with senior execs at larger companies like Yahoo!,

Venture Capital 374

Venture Capital Invest Press Startup 374

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Give yourself the “So-what?” They will call you back.

Marketing 141

Marketing Startup Social Media Technical Review 141

Both Sides of the Table

AUGUST 10, 2013

It’s only 12 minutes long and if you’re a first-time entrepreneur (or second time, frankly) I encourage you to watch it if for nothing else than to get a sense that your struggles are universal. Startups are filled with enormously talented people – often product people & engineers. But age brings perspective.

Startup 412

Startup Press Course Entrepreneur 412

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

MAY 18, 2022

Here are some key insights that I and others have collected for mature company leaders, as well as serial entrepreneurs. Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. You and your friends are not the market.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

NOVEMBER 8, 2021

Until the recession a decade ago, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more by lifestyle than growth and money. Being called a lifestyle entrepreneur should be a point of pride, not an insult. It seems that more people are focused on money today.

Entrepreneur 148

Entrepreneur Startup Equity Course 148

Startup Professionals Musings

FEBRUARY 4, 2022

It’s a special mix of entrepreneur and company, regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be impossible. As an entrepreneur in a startup, how do you know if you have this potential, and what are the steps to get from an innovation to a revolution? or “So what?”

Entrepreneur 136

Entrepreneur Technology Examples Ideas 136

Startup Professionals Musings

JANUARY 30, 2021

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Product 159

Product Technical Review Pricing Software Review 159

Both Sides of the Table

NOVEMBER 25, 2014

When second place isn’t good enough because we live in winner-take-most markets. So if you’re going to raise venture capital and compete in large, growing, winner-take-most markets you had better be prepared for other people to want to knock you off your stool, steal your limelight, grab your customers and muck you up.

Competition 394

Competition Startup Writing Marketing 394

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Like any sale you first need to plan your “prospects” and qualify whether or not they’d be a good fit for your product?—?an an investment in your company.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Startup Professionals Musings

JANUARY 22, 2023

From my consulting with entrepreneurs in Europe and other countries, I’m convinced that we all could benefit from adapting to meet their environments. I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones.

Capital 138

Capital Marketing Ideas Venture Capital 138

Both Sides of the Table

NOVEMBER 5, 2014

Last week a company we enthusiastically backed, uBeam , led by a very special entrepreneur, 25-year-old Meredith Perry , announced a $10 million round of financing. Here I make the case that entrepreneurs must stay focused on the prize, not the doubters. Entrepreneurs. ” **. It can be one of the strongest motivators.

Technical Review 417

Technical Review Startup Software Review Course 417

Both Sides of the Table

OCTOBER 7, 2014

This is something I think entrepreneurs don’t totally understand and it’s worthwhile they do. Entrepreneurs started demanding that VCs call their first-round financings “seed” rounds even if they were $3 million. Why the latter? and there''s always a but]. I saw this myself a few times in a row.

Seed Funding 399

Seed Funding Venture Capital Startup Entrepreneur 399

Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

Product 112

Product Summary Activity Entrepreneur 112

Berkonomics

JULY 6, 2017

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. Here’s where some intelligent market research might have saved the company and my investment. Surprisingly, many entrepreneurs immediately respond. Back to 1996.

Competition 266

Competition Research Summary Pricing 266

Startup Professionals Musings

JUNE 11, 2021

Over my years as an advisor to new businesses and startups, I have learned that the only certainty that I can offer entrepreneurs is the fact they will face many uncertainties. On the other hand, entrepreneurs have a reputation for being one of the happiest and healthiest career paths around. Listen first.

Marketing 148

Marketing Coach Startup Product 148

Startup Professionals Musings

JULY 30, 2021

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. Scan for unmet needs to match new products. You may be getting killed today by customer expectations you never worried about just a few years ago.

Marketing 162

Marketing Social Media Metrics Customer 162

TechCrunch LA

DECEMBER 16, 2020

The initial M13 Launchpad program will leverage PepsiCo executives and advisors to take entrepreneurs-in-residence on a 12-week long program in ideating and launching a health and wellness-focused startup.

Los Angeles 245

Los Angeles Email Entrepreneur Platform 245

TechCrunch LA

MARCH 23, 2021

Indeed, two of the best funded companies in the lab-grown meat market hail from The Netherlands, where Mosa Meat is being challenged by a newer upstart, Meatable , which just announced $47 million in new financing. The company aims to have its first product approved by European regulators by 2023 and notching commercial sales by 2025.

Chief Technology Officer 261

Chief Technology Officer Technical Review Software Review Product 261

Startup Professionals Musings

JULY 10, 2022

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. One way of identifying the right characteristics and approaches is to take a hard look at entrepreneurs who have done it.

Examples 131

Examples Entrepreneur Technology Resource 131