Entrepreneur Marketing Technical Advisors 
Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It is simply the most important way to proactively control your career development and how the market perceives you.
Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Most people totally advise against stealth. You need some guidelines to make decisions.
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Startup Professionals Musings
NOVEMBER 4, 2022
In my years of advising startups and occasional investing, I’ve seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team. Outsourcing your core competency does not work.
Both Sides of the Table
OCTOBER 5, 2014
But as I rose in my career (and post MBA) I moved into a role in which I was to advise board-level executives on topics where I was expected to rapidly become an expert. Some areas were easy because they were technical and the answer was knowable or estimate-able. And I encourage entrepreneurs to triangulate as well.
Startup Professionals Musings
JUNE 11, 2014
In my years of advising startups and occasional investing, I’ve seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team. dream team entrepreneur startup technical'
Startup Professionals Musings
MAY 12, 2021
If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Getting customer attention often takes more innovation today than solving the tough technical problems.
Both Sides of the Table
AUGUST 17, 2009
I often talk with entrepreneurs who are kicking around their next idea. When I hear entrepreneurs say that they’re kicking around ideas with friends I ask, “have you legally registered a company?&# Research your market. DO NOT start with product, start with the market. Register a company. Get customer input.
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