Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well.

Marketing 380

Marketing Startup Press Technical Advisors 380

Berkonomics

AUGUST 17, 2023

A personal story as an investor … [Email readers, continue here…] My very first investment as a professional angel was in a small startup where the entrepreneur’s vision fueled my imagination in the audio market niche where I had run a business in an earlier life. Trust works both ways.

Invest 296

Invest Capital Startup Entrepreneur 296

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

MAY 12, 2023

As an angel investor and a mentor to aspiring entrepreneurs, I’m always disappointed to see founders who seem stressed out most of the time, and more annoyed than energized by the abundance of challenges they see in building their startup. Investors and strategic partners look for entrepreneurs who can execute.

Entrepreneur 70

Entrepreneur Startup Activity Ideas 70

Startup Professionals Musings

OCTOBER 14, 2023

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. An entrepreneur who can’t manage a plan, probably won’t be able to manage the new business.

Startup 102

Startup Writing Mentor Sample 102

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

socalTECH

MARCH 28, 2019

Earlier this month, the annual Montgomery Summit conference was held in Santa Monica, including a special portion of the conference dedicated to the Rise of the Female Entrepreneur. I see you were involved in the Rise of the Female Entrepreneur effort at the Montgomery Summit this year, tell me a little about what that is all about?

Capital 162

Capital Entrepreneur Invest Artificial Inteligence 162

Startup Professionals Musings

FEBRUARY 12, 2023

Every entrepreneur I know has their favorite excuse for a previous failure – an investor backed out, the economy took a downturn, or a supplier delivered bad quality. In that spirit, I offer my perspective on ten common startup failure sources that rarely get admitted by entrepreneurs: Choose to skip the written business plan.

Startup 124

Startup Writing Entrepreneur Ideas 124

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. ” It’s the most common refrain I hear from investors and even entrepreneurs these days. Has it begun to mature or is it just better marketed than in was say 5 years ago?

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

MARCH 1, 2011

To be a great entrepreneur you really do need talent. You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. So they set out a grass route’s effort to go directly to the market. And they have done hundreds of them.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

NOVEMBER 15, 2013

If you are one of the new age of entrepreneurs who hates the thought of doing a business plan as a first step in starting your new venture you will love this message. Market research techniques for trying to predict the market’s response to a new venture can be costly and are often unreliable. Get started and get some momentum.

Writing 102

Writing Startup Entrepreneur Capital 102

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Then write it down. People won’t flock to marketing materials.

Customer 93

Customer Custom Marketing Tips 93

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Even great products need great marketing “content” to fuel the ascent of their online message.

Content 146

Content Newsletter Competition Writing 146

Startup Professionals Musings

MAY 17, 2020

Every entrepreneur I know has their favorite excuse for a previous failure – an investor backed out, the economy took a downturn, or a supplier delivered bad quality. In that spirit, I offer my perspective on ten common startup failure sources that rarely get admitted by entrepreneurs: Choose to skip the written business plan.

Startup 174

Startup Writing Entrepreneur Ideas 174

InfoChachkie

JUNE 16, 2016

Entrepreneurs create their own jobs, why shouldn’t they also create their own degrees? As described in Should Millennial Entrepreneurs Skip College? most young entrepreneurs benefit greatly from the college experience. marketing, finance, sales, etc.). Comm 166 Marketing Communication. Communication.

Entrepreneur 100

Entrepreneur Class Course Writing 100

socalTECH

OCTOBER 19, 2009

Wil also founded Go Big Network , an online community for entrepreneurs. He recently landed a round of funding, and shares his experience here: Before you start bitching about investors not writing checks in this economy let me just say this  bullshit. Does that mean it's raining cash like a Fat Joe video?

Writing 100

Writing Santa Monica Venture Capital Entrepreneur 100

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was fine with me – the market is the market.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

InfoChachkie

JUNE 3, 2013

Consistent with the statistics cited in Why Entrepreneurs Hate (Most) MBAs , the large majority of John and Kyle''s classmates accepted positions at investment banks and consulting firms upon graduation. We weren''t marketing the newsletter, it was just out there, sort of growing organically.". According to John, "So, we, we sent.(an

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Startup Professionals Musings

OCTOBER 15, 2016

Some people even believe that entrepreneurs must be born with the right genes, and no element of education is relevant. In my view, the most effective entrepreneurs are those with a background of an array of real-life experiences, both positive and negative, as well as good academic and coaching activities.

Entrepreneur 98

Entrepreneur Tips Writing Coach 98

Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Yet even conversation marketing has to be done right to get customer attention and have an impact.

Marketing 91

Marketing Examples Startup Customer 91

Both Sides of the Table

OCTOBER 22, 2010

On why you should be an entrepreneur, “A lot of people do what they have to do. He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Journalists are notorious for not wanting to write based on revenues or commercial intersts, or having anyone tell them what to write.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Write down your business model and five-year plan.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

SEPTEMBER 22, 2018

As an angel investor and a mentor to aspiring entrepreneurs, I’m always disappointed to see founders who seem stressed out most of the time, and more annoyed than energized by the abundance of challenges they see in building their startup. Investors and strategic partners look for entrepreneurs who can execute.

Entrepreneur 100

Entrepreneur Startup Activity Ideas 100

Tech.Co

NOVEMBER 11, 2024

For good reason too, with financial strain making it harder for entrepreneurs to meet payments, maintain positive credit stores, and invest further into their business. Whether you’re nurturing the seeds of your business, or looking to expand into a new market, grants can help take you to the next level.

Technical Review 111

Technical Review Startup News Advertising 111

Startup Professionals Musings

JANUARY 31, 2021

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. An entrepreneur who can’t manage a plan, probably won’t be able to manage the new business.

Sample 137

Sample Writing Mentor Content 137

Both Sides of the Table

NOVEMBER 5, 2012

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. This does not mean you shouldn’t solve big, complex problems or write complex code. Most Silicon Valley tech entrepreneurs I know are more like Al Gore.

Entrepreneur 370

Entrepreneur Startup Press Venture Capital 370

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. Here are a few examples: Marketing specialists. Writing specialists. We are becoming a society of entrepreneurs. Marty Zwilling.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

APRIL 5, 2021

Every entrepreneur wants to know how they can improve their odds on the road to success, and why some entrepreneurs seem to be able to squeeze success out of even a marginal business case. Every existing and budding entrepreneur should internalize these reality principles: Ready yourself as a founder.

Entrepreneur 145

Entrepreneur Course Ideas .Net 145

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 196

Startup Generative AI Newsletter Tool 196

InfoChachkie

JUNE 4, 2012

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions. Fallacy: Yes.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

Startup Professionals Musings

SEPTEMBER 12, 2021

As a startup mentor and investor, I am approached regularly by aspiring entrepreneurs who assert that business plans take too much time, are inaccurate, and rarely add value. In fact, they are probably in such a hurry to give you money that they don’t want you to waste time writing anything down and passing it along to new investors.

Technical Review 126

Technical Review Writing Entrepreneur Slides 126

Both Sides of the Table

JANUARY 5, 2010

This is part of my series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity. Entrepreneurs are inherently risk takers.

Entrepreneur 293

Entrepreneur Startup Venture Capital CTO Hire 293

Both Sides of the Table

FEBRUARY 7, 2010

I originally conceived it as the Top 11 things that I believe “all entrepreneurs need to succeed.&# If it stuck to this theme then I would stand by my top 11. There’s one attribute (coming soon) that I need to have in order to write a check but I don’t believe is vital for success.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Startup Professionals Musings

MAY 15, 2021

The most successful entrepreneurs and executives I have seen are savvy business people first, and experts in their field second. The issue in these cases was usually not the technology per se, but the bigger business picture of marketable prices, ease of use, and support infrastructures. Network in the industry as well as outside.

Mentor 139

Mentor Entrepreneur Ideas Networking 139