Berkonomics

NOVEMBER 12, 2020

Can you create a product in a vacuum? Creating a new product in a relative vacuum is an exercise in complete trust that you know what’s best for the customer, perhaps even without interaction with such a customer. On the other hand, most products or services are created in response to a real or perceived need.

Product 156

Product Customer Custom Ideas 156

Both Sides of the Table

NOVEMBER 27, 2011

functional workgroups vs. product workgroups). 3:35 The real entrepreneurs come out during a down economy. 8:17 How did you decide to go with either shrinkwrap or web only product? 19:30 A teachable moment for entrepreneurs: HAVE A HYPOTHESIS! 48:30 Vanity metrics. 52:00 Actionable metrics.

Social Media 301

Social Media Startup Metrics Media 301

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Are you evaluating your marketing returns today with the same discipline as your product returns? Lead-stage content performance.

Metrics 101

Metrics Marketing Demand Paramount 101

InfoChachkie

JANUARY 16, 2018

Jim Semick: I’ve been launching and managing software products for 15 years now, going back to when you and I worked together at Expertcity before it was acquired by Citrix. I have always worked on early stage products. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

FEBRUARY 8, 2020

Entrepreneurs see “no risk” as meaning “no reward.” There are no guarantees in business, but it pays to learn from the experiences of entrepreneurs and business experts who have gone before you. Plan to deliver a family of products, rather than a one-trick pony. Use metrics to measure results of marketing initiatives.

Entrepreneur 129

Entrepreneur Resource Metrics Customer 129

socalTECH

SEPTEMBER 20, 2010

Jackson, CEO and co-founder of CapLinked (www.caplinked.com), which is developing tools to help entrepreneurs and investors connect. Eric is an experienced entrepreneur, and was a very, very early employee at PayPal, where he was recruited by Peter Thiel. Jackson: It's actually two audiences, both the entrepreneur and investor.

Southern California 243

Southern California Entrepreneur Software Review Yammer 243

Startup Professionals Musings

NOVEMBER 15, 2019

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. It’s the same for customers and products, where analytics have long proven their value.

Metrics 98

Metrics Tool Statistics Entrepreneur 98

Berkonomics

FEBRUARY 6, 2014

Creating a gerat company in a relative vacuum is an exercise in complete trust that the entrepreneur knows what’s best for the customer, perhaps even without interaction with such a customer. We now know that Steve Jobs created in relative secrecy several of his products that became massive industry drivers of change.

Company 229

Company Companies Startup Customer 229

Startup Professionals Musings

FEBRUARY 5, 2020

As a mentor to entrepreneurs, I tend to see many of the same obstacles appearing in every new startup, and since I don’t want to appear to be a downer , I’m not sure how to properly warn people ahead of time to be on the alert for these challenges. Each of these can go astray as follows: Your product or service hits unexpected snags.

Startup 131

Startup Entrepreneur Examples Customer 131

Startup Professionals Musings

JUNE 7, 2020

I recognize that entrepreneurs tend to substitute vision and passion for formal processes, but using no discipline or process in building something new is a sure way to spend money, rather than see any return and build a self-sustaining business. Technologists building cool new platforms, just because they can, won’t find investor interest.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Startup Professionals Musings

DECEMBER 22, 2014

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity.

Entrepreneur 113

Entrepreneur Metrics Demand Statistics 113

Startup Professionals Musings

JULY 31, 2020

As an angel investor in startups, I’m a believer that smart investors invest more in you as the entrepreneur than the next billion dollar solution you are pitching. Even if you are still in school, and never started a company before, strong entrepreneur candidates can point to projects they initiated, led, that produced significant results.

Entrepreneur 124

Entrepreneur Startup Examples Metrics 124

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list. These days, video production is also a useful skill.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

NOVEMBER 29, 2019

As a mentor to many aspiring entrepreneurs, I challenge them to think beyond what I call linear extensions to a current trend, such as another “easier-to-use” app for smartphones, a new dating site for pets, or another niche social network. Why doesn’t this product or service already exist? Great social entrepreneurs are rare.

Entrepreneur 126

Entrepreneur Ideas Resource Examples 126

Both Sides of the Table

MARCH 21, 2010

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. BigCo calls you to review your product and decides they want to use you. I believe that PBW’s should have hard metrics.

Startup 298

Startup Sales Slides Metrics 298

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

AUGUST 12, 2015

As a startup investor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. An entrepreneur looking for a sure thing will never innovate. New product process. The best entrepreneurs stay close to the innovation process – talking to customers and technology leaders directly.

Entrepreneur 101

Entrepreneur Startup Coach Metrics 101

Berkonomics

AUGUST 7, 2014

How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? And the first thing in marketing is to adapt your product or service to the needs of the marketplace. Let’s focus not upon the process of marketing and positioning, but on you. There’s an answer for that.

Marketing 176

Marketing Metrics Education Resource 176

Startup Professionals Musings

FEBRUARY 13, 2021

In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. Ideas to improve the usability of an existing product, or ways to extend its audience, are not likely to be unique to you, and difficult to win over competitors. Be prepared to ship a minimum viable product and pivot.

Startup 162

Startup Metrics Ideas Entrepreneur 162

InfoChachkie

SEPTEMBER 15, 2011

As discussed in Hiring Entrepreneurs, the impact of each new hire during your startup’s early days is tremendous. As noted in Optimistically Pessimistic , successful entrepreneurs are indifferent as to the specific tactics they must employ to accomplish their fervently held strategic objectives. The Two Pizza Rule.

Tips 279

Tips Startup Framework Customer 279

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. After repositioning the company as a developer of high-end, premium products, Steve was excited to execute a marketing campaign. We repackaged them and branded them as different products. Good News Bad News.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

AUGUST 7, 2015

When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. Remember, investors are buying into the business, not the product. Investors are business experts, while the entrepreneur is more likely the product expert.

Product 103

Product Slides Customer Custom 103

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Are you evaluating your marketing returns today with the same discipline as your product returns? Lead-stage content performance.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

MARCH 18, 2015

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books. Marty Zwilling.

Entrepreneur 106

Entrepreneur eBook Metrics Startup 106

Startup Professionals Musings

APRIL 18, 2020

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity.

Metrics 157

Metrics Demand Statistics Sales 157

Both Sides of the Table

DECEMBER 27, 2011

” I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra. I have had this discussion with many a first-time entrepreneur. Is it one product line or multiple?

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

SEPTEMBER 16, 2013

Hamet Watt is a longtime serial entrepreneur, who just recently join LA''s Upfront Ventures (www.upfront.com) as a Venture Partner. Hamet was previously co-founder at bLife and MoviePass, founded NextMedium, and was Entrepreneur-in-Residence with True Ventures, among other experience. Congrats on the new position.

Startup 191

Startup Entrepreneur Metrics Capital 191

Both Sides of the Table

SEPTEMBER 28, 2013

9 months seems like a lifetime but given how long it will take to ship your V1 product (5 months) and how long it will take to raise your next round (3-4 months) there isn’t a lot of room for error. How can you show “traction” on a product that just launched? They want the end product. Are tacking. It was not.

Startup 417

Startup Course Venture Capital Writing 417

Startup Professionals Musings

JULY 5, 2013

One of the first harsh realities that every entrepreneur has to learn is that most of the things that are critical to startup success are outside of their direct control. In my experience, trust is the most powerful tool that an entrepreneur can wield, both inside and outside of his own realm of control. Under commit and over deliver.

Entrepreneur 106

Entrepreneur Startup Metrics Writing 106

Berkonomics

JANUARY 30, 2014

What happens to careful planning, sure-fire metrics, quality test scenarios, market research, a good business plan – all in place before pulling the trigger of a new opportunity. What is your case for defending your method of creating new products or services? It seemed an ideal way to describe a scrappy, entrepreneurial activity.

Artificial Inteligence 189

Artificial Inteligence Startup Metrics Ideas 189

Startup Professionals Musings

JULY 13, 2013

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

InfoChachkie

DECEMBER 9, 2013

At Rincon Venture Partners , we have invested in several female entrepreneurs(so far), including Tracy DiNunzio, Founder and CEO of Tradesy. which serves to further diminish the perceived number of accomplished women entrepreneurs. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

Customer 185

Customer Custom Study Metrics 185

Both Sides of the Table

JULY 1, 2010

He didn’t tell it in the video but, ever the entrepreneur, Scott started a business to take couples up on a “mile high club&# flight on airplanes as a way of getting all of his miles logged to get his next class of airplane license that required a certain number of hours logged. It’s part of what makes him so likable.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

NOVEMBER 28, 2013

A required metric is average days to payment compared to expectations. Entrepreneurs should sign every check and manage cash personally, rather than delegate this task to anyone. Too many entrepreneurs hate the numbers side of the business, so they assume their accountants will warn them of danger signs. Marty Zwilling.

Technical Review 100

Technical Review Entrepreneur Summary Pricing 100

socalTECH

JUNE 25, 2013

The reason why, is the firm has been running ads since January to help get the word out about its service and products. Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Startup Professionals Musings

FEBRUARY 6, 2021

I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. Here are ten of the key questions that apply equally well to the world of startups and entrepreneurs, as they do to large organizations.

Startup 155

Startup Resource Metrics Technical Review 155

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Set milestones and manage to those targets.

Entrepreneur 104

Entrepreneur Startup Social Media News 104