Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). business entrepreneur Lon Safko marketing social media startup'

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. That’s fine if entrepreneurs are your target market.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it’s very powerful.”. We have never done a press release.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. business entrepreneur funding marketing budget mission startup' A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise. Marty Zwilling.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285