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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

Pricing 145
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How to increase your valuation by reducing risk       

Berkonomics

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. So, it is important for the entrepreneur to identify, address and mitigate each of these in order to increase valuation and decrease the risk of ultimate loss of the business. First: Product risk. Second: Market risk.

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7 Keys To Making A Business Out Of Your Great Product

Startup Professionals Musings

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Product 159
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Can you guess 10 tests for your success?

Berkonomics

If your vision is for a product or service that fills a need in a mature industry, you may be flying against the prevailing winds as a market shrinks over time, taking your business with it. Can you translate an idea into a compelling product? Where in industry life cycle? Can you dominate that market?

Patents 286
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A Great Product Will Fail Unless You Price it Right

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). If your product is a commodity, the margin may be as thin as ten percent. Cost-based model.

Pricing 116
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5 Personal Motivation Mindsets Of Born Entrepreneurs

Startup Professionals Musings

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned. Marty Zwilling.

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Take this test to predict your success:

Berkonomics

If your vision is for a product or service that fills a need in a mature industry, you may be flying against the prevailing winds as a market shrinks over time, taking your business with it. Can you translate an idea into a compelling product? Where in industry life cycle? Can you dominate that market?

Patents 156