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I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Beware of Crocodile Sales. It is my natural style to want to “tell.&# I’m an ENTP.
I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. Most Silicon Valley tech entrepreneurs I know are more like Al Gore. Or what about your sales team? It is election season. But here’s the thing.
After college Joanne worked for 4 years in retail apparel at Macy’s where she initially managed sales reps on the floor and then worked as a buyer of clothing. This is where she first developed sales skills. She doubled her salary by going into sales. to $12m in sales. “A lot of sales is innate.
Paige is a gifted communicator and my summary does not do him justice. He offers a number of worthwhile tips and tricks that I was not able to capture in the textual summary, so the 14-minute audio file is well worth your time. What follows is a summary which paraphrases Paige’s responses. Click here to listen to the Audio File.
Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.
Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.
The one word the best entrepreneurs never accept. And a natural sales person. I’ve sat through so many meetings where sales reps didn’t ask for the order. I’ve been pitched by hundreds of entrepreneurs who never actually asked me whether I would invest. Stay with me. She was a natural leader. Even today.
Do they bet on the entrepreneur (jockey) or the business idea and plan (the horse)? My answer always varies as I examine each deal, sometimes deferring and passing on an investment because of an uneasy feeling about the entrepreneur, even if the business plan seems able to capture the market. This is serious stuff.
On sales I often talk about “ Why Buy Anything, Why Buy Now, Why Buy Me ” as a tool to think about a sales process. On teams I have a framework for tech teams “ CTO vs. VP Eng ” or on sales I have “ Journeymen, Mavericks & Superstars ” 5. You’ll have to make the hard judgment call.
And here’s an important point that I think modern entrepreneurs often forget: Investors are “co-owners” of your business. There are just as many bad entrepreneurs who do bad things. how much energy to put into channel partners vs. direct sales. how to build an initial sales organization.
” I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra. The most obvious way to explain this is with sales people. If you don’t, somebody else WILL!”
I’d say about 80% of the experienced entrepreneurs & VCs I know privately agreed with me. Still, I’ll bet that functionally you divide areas of competence like sales & marketing, product, engineering, biz dev, etc. In summary, tons of early-stage M&A is driven by only one thing: CEO ego.
A great recent example of this was a successful group of entrepreneurs who had created a company that will do $10-12 million in revenue at their system integration business (read: services business) in 2011 after having done $5 million or so in 2010 and $2-3 million in 2009. And stop effing around trying to create a product company.&#.
Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.
On my first real day back the first thought I have is that most entrepreneurs don’t manage their VC relationships as well as they could. My observation is that many entrepreneurs have a strong relationship with the partner at the VC who invested in his or her company. In summary, VC partnerships are like any organization.
You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. An obvious example would be in sales. By going on sales calls you pick up directly the feedback of what customers want and also what they’re telling you about competition.
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.
Being very visible in the startup community, I still get an amazing number of badly written emails, rambling executive summaries, and business plans with one paragraph per chapter. That context needs to be set before your sales pitch or background story makes any sense. Before you start, make sure you understand your own objective.
Watch the 30-minute interview to hear why but summary notes below. We talked about how business school historically hasn’t positioned entrepreneurs well for success. I wrote about that before in a post about “ whether MBAs are necessary for entrepreneurs. The numerator (return) encourages more sales, which is fine.
One of the best summaries I have seen is a recent book by Bill Murphy, Jr., titled “ The Intelligent Entrepreneur ,” which outlines the ten rules of successful entrepreneurship, as follows: Make the commitment. Problem solvers make successful entrepreneurs. In a startup, the entrepreneur leader has to do two things.
Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. In sales we often call these USPs (I wrote about them here: Unique Selling Propositions ).
Here’s my advice: A got an email from a young, super bright entrepreneur today. Let’s say it’s for biz dev purposes, or you’re pitching investors, recruiting, or it’s a sales meeting – whatever. It’s great for sales meetings where you can show your prospects what kind of organization you have.
I thought about things I never had to as an entrepreneur: check size, ownership percentage, deal stage, portfolio construction and risk. tl;dr summary. So I encouraged entrepreneurs to think about raising their funds as quickly as they could because. Summary version? I have a young entrepreneur friend who IMs me a lot.
And for some strange reason entrepreneurs didn’t share this information. I’ve started from day one trying to build total transparency into my process with entrepreneurs. This starts with understanding how VCs and entrepreneurs often see valuation differently. Back then VentureHacks didn’t exist.
For extroverted people I recommend that entrepreneurs have an “executive summary&# slide up front that cuts to the chase. Most entrepreneurs are. You can also just generally ask entrepreneurs who have presented to the VC but who didn’t get funded (the majority of companies that actually present).
Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. Marty Zwilling.
Great entrepreneurs, like Bill Gates, are great at both. For entrepreneurs, effective networking is required to find investors, partners, and customers. Serious investors expect founders to have their homework done before the first interaction – documented executive summary, business plan, and financial model. Time management.
Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately. It’s always impressive to have stand-alone supporting documents for product specifications, sales plan details, and backup financial reports.
Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.
We have many seasoned entrepreneurs who have built successful companies here and made a lot of money for investors and themselves. I like to repeat the mantra, “necessity is the mother of all invention,&# meaning that because investors have this expectation you find entrepreneurs that focus on nearer term monetization.
I would take all of the one-on-one conversations that I have with entrepreneurs from the things I’ve learned and just write them up for anybody to read. It might be a VP of Sales, Marketing or Technology. Or it may just be a junior programmer, sales rep or accountant. When I started blogging I had an idea.
According to most definitions, an entrepreneur is one who envisions a new and different business, meaning one that is not a copy of an existing business model. Many entrepreneurs have a passion and an idea, or even invent a new product, but are never able to execute to the point of creating a startup. Startup and development stage.
Being very visible in the startup community, I still get an amazing number of badly written emails, rambling executive summaries, and business plans with one paragraph per chapter. That context needs to be set before your sales pitch or background story makes any sense. business writing entrepreneur investor startup'
Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Summary: Team Leadership skills, operating knowhow and industry knowledge are all tremendously important. Connections?
According to most definitions, an entrepreneur is one who envisions a new and different business, meaning one that is not a copy of an existing business model. Many entrepreneurs have a passion and an idea, or even invent a new product, but are never able to execute to the point of creating a startup. Startup and development stage.
The popular view of a real entrepreneur is someone with a big vision, and a stubborn determination to charge straight ahead through any obstacle and make it happen. His new book on this subject, “ The Lean Startup ,” lays out how today's entrepreneurs use continuous innovation to create radically successful businesses. Channel pivot.
Based on my own experience and feedback from friends, every investor is approached by at least ten entrepreneurs with a “hot idea” for a new business, for every one who has a real “plan” for a new business. In fact, you can find websites full of ideas, like these “ Free Innovative Ideas ,” by serial entrepreneur Kim E.
As an advisor to new hardware entrepreneurs, I often hear the myth that a business plan is no longer required to find an investor, if your idea is good enough. What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more. You need both to survive.
As an entrepreneur I never really knew what to make of VC return data. Here’s what I know: Most entrepreneurs I know would love to work with A16Z. Simple: it is value-added for both entrepreneur and co-investor. Does A16Z attract more than its fair share of amazingly talented entrepreneurs? Do they win competitive deals?
Great entrepreneurs, like Bill Gates, are great at both. For entrepreneurs, effective networking is required to find investors, partners, and customers. Serious investors expect founders to have their homework done before the first interaction – documented executive summary, business plan, and financial model. Time management.
I found a good summary of the most common mistakes in a recent book by Kelly Clifford, “ Profit Rocket ,” written primarily to help you on the other side of the equation – skyrocket your profits. Entrepreneurs should sign every check and manage cash personally, rather than delegate this task to anyone. Marty Zwilling.
Do they bet on the entrepreneur (jockey) or the business idea and plan (the horse)? A more complex answer My answer always varies as I examine each deal, sometimes deferring and passing on an investment because of an uneasy feeling about the entrepreneur, even if the business plan seems able to capture the market.
Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it. Investors, on the other hand, typically don’t even look very hard at the product or service, but prefer to evaluate first the entrepreneur, and secondly the business plan.
Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Successful entrepreneurs get the job done quickly, without breaking the bank.
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