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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. If they don’t then it’s a case of putting your prospect into a “marketing funnel” so that non-sales resources can focus on staying in touch with the customer through white papers, seminars, etc. So there you have it.

Sales 393
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Investors Love A Credible Entrepreneur Market Sizing

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Successful entrepreneurs get the job done quickly, without breaking the bank.

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10 Content Marketing Examples for Entrepreneurs

Startup Professionals Musings

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. But most entrepreneurs don’t know where to start. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids.

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10 Business Plan Tips Too Many Entrepreneurs Forget

Startup Professionals Musings

If necessary, create a separate white paper for other details and reports. Investors hear from too many entrepreneurs that envision a great business opportunity, but don’t have any written business plan at all. You can cover everything you need to convey in 20 pages of text. Polish the overall look and feel. It won’t work.

Tips 96
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6 Keys To Sizing Your Market For A New Business Plan

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Successful entrepreneurs get the job done quickly, without breaking the bank. Martin Zwilling.

Marketing 157
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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly. Show evidence of your expertise.

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10 Tips For Crafting An Investment Grade Venture Plan

Startup Professionals Musings

If necessary, create a separate white paper for other details and reports. Investors hear from too many entrepreneurs that envision a great business opportunity, but don’t have any written business plan at all. You can cover everything you need to convey in 20 pages of text. Polish the overall look and feel. It won’t work.

Invest 135