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Zag Raises $11.1M More

socalTECH

Santa Monica-based Zag , the online auto buying software firm headed by Scott Painter, has raised $11.1M in a new equity funding round, according to a regulatory filing by the firm Tuesday afternoon. The firm has previously raised funding from USAA, Capricorn Investment Group, LLC, GRP Partners and Anthem Venture Partners.

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Zag Gets Investment From USAA

socalTECH

Los Angeles-based Zag , the online car buying software firm headed by former CarsDirect CEO Scott Painter, has scored an investment from financial services firm USAA , USAA disclosed Thursday. USAA did not provide financial details behind the investment. USAA has been offering Zag's services to its members since 2007.

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SoCal Investments Totals Around $700M In Q1

socalTECH

According to numbers derived from socalTECH's venture database, there was $717.96M invested in Southern California in the first quarter, up from only $465M in Q4 of 2008. PIPE in Cadence Pharmaceuticals , a $50M PIPE in Clarient , as well as venture investments in Sangart ($50M) and Victory Pharma ($45M). billion in funding.

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Interview with Greg Brogger, SharesPost

socalTECH

Companies we've selected are those that are the most exciting, and high profile, that people will want to invest in. We co-founded Zag together, and I was the COO of CarsDirect. Towards early 2007, Scott and I had taken Zag to a level of some measure of stability, and we were thinking about the next thing.

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Want to Start a Technology Company in LA?

Both Sides of the Table

LA generally doesn’t have an appetite for this kind of investment at early stages. Side note: LA seems to have had some success in mega deals led by private equity firms as evidenced by DemandMedia and Chris DeWolf’s latest company backed by more than $20 million in private equity. LA investors are more pragmatic.

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