Equity Technical Advisors Technical Review 
SoCal CTO
MARCH 4, 2010
I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. It depends on the business, people, technologies, etc. Each situation is just a bit different.
Both Sides of the Table
NOVEMBER 19, 2009
I spent nearly a decade building software for large companies and then advising companies on the same. The technology team disagrees on direction and wants resolutions. There’s a guy in Los Angeles that I met at several tech networking events. Good entrepreneurs have a penchant for doing vs. over-analyzing.
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InfoChachkie
NOVEMBER 17, 2011
Despite this technical glitch, I opted to publish our discussion, given the high-quality content of his comments. In this capacity he worked with U2′s Bono, as well as Steve Jobs and a number of other notable celebrities whom Len encouraged to lend their brand equity to bolster RED’s cause. I think it is borrowed equity.
Both Sides of the Table
FEBRUARY 23, 2015
For some aspiring to be tech entrepreneurs, I often suggest a two-step process, as I argued in this post that “ The First Startup Founder You Need to Invest in Is You.” He or she has worked at some very successful big technology or media companies and went to a great school. He still has the dream. He has the hunger.
Both Sides of the Table
SEPTEMBER 28, 2014
In these kinds of businesses I’m on the record as advising “ Ring the Freakin Cash Register.” So money spent should add equity value or create IP that eventually will. You technically have more gas left but you never know if some unexpected circumstance causes you to run out of gas. Valuation.
InfoChachkie
JUNE 25, 2009
Yet, despite his exceptional courtroom theatrics, you would be foolhardy to hire good old Johnnie to review your software cross-licensing agreement. Some startup attorneys will accept a portion of their initial fees in the form of equity. Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not.
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